# Doodled Bottle Sleeves Filirea Gi Wine Packaging Illustrates the Process of Vino Preparation By Amelia Roblin | Published 2013-04-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/filirea-gi-wine-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/04/filirea-gi.html) & [behance.net](http://www.behance.net/gallery/Filirea-gi/7103883) Filirea Gi wine packaging does well to communicate its homemade quality through the use of endearing drawings. Unlike many [liquor labels](https://www.trendhunter.com/trends/collectible-spirits-bottle), these ones do not feature obviously computerized graphics, rather opting for a freehand approach that's got a great deal more charm and geniality. Christos Zafeiriadis of Athens, Greece, gave each of the [dark-colored wine bottles](https://www.trendhunter.com/trends/chloe-wine-collection) a cute paper sleeve that's been casually bound around the neck with string. A [silk screening technique](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) was used to copy the lovely illustrations onto each one, showing the consumer a pictorial explanation for how the contents of Filirea Gi wine packaging came to be. Grape vines, rain clouds, baskets and barrels tell a visual story about the fruit's fermentation. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 58% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Hand-illustrated Packaging:** Hand-drawn and illustrated packaging designs that showcase authenticity, creativity and personability. - **Consumer Storytelling:** Packaging that visually tell the story of how a product is made, from production to completion to reflect quality and transparency. - **Casual Packaging:** Informal packaging that uses simple designs and materials to convey a relaxed and approachable brand image. ### Where This Applies - **Wine and Spirits:** The alcohol industry can leverage hand-illustrated and consumer storytelling packaging design to differentiate their products and appeal to authenticity-focused consumers. - **Specialty Foods:** Specialty food brands can communicate their unique brand stories through casual packaging designs. - **Artisanal Products:** Companies that produce handcrafted artisanal products can showcase their brand authenticity and quality through hand-drawn and illustrated packaging designs. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md)