# Sustainably Crafted Olive Olives The Filippo Berio Sustainable Select Oils are Traceable By Michael Hemsworth | Published 2022-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/filippo-berio References: [foodbev](https://www.foodbev.com/news/filippo-berio-launches-sustainable-select-extra-virgin-olive-oils/) & [filippoberio](https://filippoberio.com)  The Filippo Berio Sustainable Select Extra Virgin Olive Oils (EVOOs) are a new collection of products for consumers to choose as a sustainable alternative to other EVOOs on the market. The olive oils come in two flavors including Smooth Harmony and Hearty Balance, which are both branded with a QR code for shoppers to scan; this will show them the origins of that particular bottle. The oils have undergone a rigorous quality control process that's monitors and certified by the SGS inspection and certification service. The products will both be entering select retail channels in the US. VP of Marketing Marco De Feo spoke on the new Filippo Berio Sustainable Select Extra Virgin Olive Oils saying, "Through ongoing innovation and research, we are continually refining our cultivation and production methods to be ever-more eco-conscious while enhancing the final product we place before our valued consumers." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 69% | Activity: 91% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sustainable Olive Oils:** Branded olive oils with a QR code for traceable origins create opportunities for sustainable agriculture. - **QR Code Scanning:** QR code scanning technology proves successful in promoting food transparency. - **Eco-conscious Cultivation:** Continuous innovation in cultivation and production methods can lead to environmentally-friendly practices. ### Who This Affects Most - **Food Retail:** Branded sustainable olive oils in retail stores create opportunities for eco-friendly food options. - **Certification Services:** Quality control services can explore the possibility of certifying eco-friendly agricultural products. - **Agriculture:** Continuous innovation and research in agriculture can lead to more eco-conscious and sustainable practices. ## Related on Trend Hunter - [Mess-Free Olive Oil Sprays](https://www.trendhunter.com/trends/olive-oil-sprays.md) - [Artisan-Inspired Pasta Sauces](https://www.trendhunter.com/trends/filippo-berio-pasta-sauces.md) - [Traceable Moroccan Olive Oils](https://www.trendhunter.com/trends/moroccan-olive-oil.md) - [Modernly Branded Olive Oils](https://www.trendhunter.com/trends/single-fat-olive-oil.md) - [Flavorful Vegan-Friendly Pasta Sauces](https://www.trendhunter.com/trends/filippo-berio-pasta-sauce.md) - [Limited-Edition Olive Oils](https://www.trendhunter.com/trends/unfiltered-extra-virgin-olive-oil.md) - [Squeezable Olive Oil Packaging](https://www.trendhunter.com/trends/chefs-bottle.md) - [Limited-Edition Sicilian Olive Oils](https://www.trendhunter.com/trends/sicilian-olive-oil.md) - [Premium Prepackaged Mediterranean Olives](https://www.trendhunter.com/trends/table-olives.md)