# Architectural Fashion Advertisements The Latest Filippa K Spring/Summer Campaign Shows Homes By Jordy E | Published 2014-12-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/filippa-k-springsummer References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/12/elisabeth-erm-for-filippa-k-ss-2015-campaign-by-maciek-kobielski-.html) & [filippak](http://www.filippak.com) The Filippa K Spring/Summer 2015 campaign delivers an assortment of [artfully juxtaposed pictures](https://www.trendhunter.com/trends/jiyongkim-fw25). Photographer Maciek Kobielski put together these striking images which pair ensembles with [architectural structures](https://www.trendhunter.com/trends/furla-debuts), merging different forms of design within the same shots. Models Elisabeth Erm and Clement Charbenaud are central to this Filippa K production. The two were used to showcase the current male and female Filippa K lines, see in their outfits which feature wrap dresses, dark blazers and loose knit sweaters. Imprinted on each snapshot of homes and buildings is the Filippa K label. While these landscapes may not be directly associated with fashion, viewers of these advertisements will instantly pick up on the brands name alongside its latest pieces. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Architectural Fashion Advertisements:** The trend of merging architectural structures and fashion with artfully juxtaposed images in advertisements may continue to grow, creating opportunities for fashion brands to showcase their creativity in interesting ways. - **Branding with Unconventional Settings:** Creating advertisements in unconventional settings, such as merging fashion branding with recognizable architectural structures, indicates an opportunity to explore new ways to promote brand awareness and increase brand recognition. - **Visual Storytelling:** Using juxtaposed images to tell a visual story in advertising could become a trend, presenting an opportunity to connect consumers with a brand's visual identity and message in unique ways. ### Sectors Adopting This - **Fashion:** Fashion brands have an opportunity to merge fashion and architecture in their advertisements, breaking conventions and highlighting creativity. - **Advertising:** Unconventional settings and visual storytelling in advertising could create opportunities for brands to effectively engage their target audience in new and unique ways. - **Architecture:** Architects could explore opportunities to collaborate with brands looking to merge fashion and architecture in their advertisements or campaigns. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md)