# Avant-Garde Scarf Catalogs Filip von Polen's Latest Lookbook Celebrates Artistic Visuals By Jana Pijak | Published 2014-10-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/filip-von-polen References: [designscene.net](http://www.designscene.net/2014/10/filip-von-polen-ss15-bartek-wieczorek.html) & [filipvonpolen](http://filipvonpolen.com) Filip von Polen's latest lookbook features printed textiles and artistic beauty looks. The [silk scarf catalog](https://www.trendhunter.com/trends/lisous-empire-collection) is lensed by photographer Bartek Wieczorek and stars D'Vision Models face Klementyna. In the series, Klementyna dons vibrantly painted hair and eye-catching makeup applications. The makeup applications include [full face paint looks](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) of varying hues. Styling for Filip von Polen's Spring/Summer 2015 lookbook is courtesy of Zuza Kuczynska who dresses her model muse in a wardrobe of [eclectically feminine pieces](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) that match the bold scarf collection. Zuza works alongside hair stylist Willson at Warsaw Creatives and makeup artist MIchal Bielecki who create the finishing touches of her model's unique look. The set design for this advertorial is evocative of modern artwork and is created by Anna Szczesna at Witalis. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 74% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Printed Textiles:** The use of printed textiles in fashion catalogs presents an opportunity for disruptive innovation in textile design and manufacturing. - **Artistic Beauty Looks:** Exploring new and creative beauty looks in lookbooks opens up opportunities for disruptive innovation in the beauty and cosmetics industry. - **Eclectic Feminine Pieces:** Designing and showcasing eclectic and feminine fashion pieces in lookbooks creates a potential for disruptive innovation in the fashion industry. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage the use of printed textiles and artistic beauty looks to drive disruptive innovation in design and marketing. - **Textile:** The textile industry has an opportunity to innovate in textile printing technology and techniques to meet the demand for unique and artistic prints. - **Beauty and Cosmetics:** The beauty and cosmetics industry can introduce new products and techniques inspired by artistic beauty looks to disrupt the market and attract customers. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Limited-Edition Artist-Designed Skis](https://www.trendhunter.com/trends/artistdesigned-ski.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md)