# Protective Parent Smartwatches AT&T Will Offer a Child-Tracking Filip Smartwatch to Customers By Michael Hines | Published 2013-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/filip-smartwatch References: [dvice](http://www.dvice.com/2013-10-7/att-release-filip-electronic-leash-hyper-connected-kids) & [myfilip](http://www.myfilip.com/) [AT&T](https://www.trendhunter.com/trends/att-connected-life) is riding the smartwatch wave and will begin offering the FiLIP Smartwatch to its customers. However, the smartwatch isn't exactly meant to be used by tech carnivores. No, the FiLIP Smartwatch is targeted at parents who want to be able to keep in contact with their kids at all times. The watch is part-GPS locator and part phone. FiLIP can store and call/message up to five emergency contacts and the watch's location (and thus your child's location) can be monitored. All of this child tracking comes in a discrete package that is meant to be kid-proof. AT&T is usually first in line when it comes to new technology, it was the first U.S. carrier to offer the [iPhone](https://www.trendhunter.com/trends/fingerfind), which makes you wonder if [child-monitoring smartwatches](https://www.trendhunter.com/trends/garmin-bounce-2) like the FiLIP Smartwatch are the next big thing. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 65% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Child-tracking Smartwatches:** Disruptive innovation opportunity: Develop advanced child-tracking features and functionalities to enhance safety and connectivity for parents and children. - **Parental Communication Technology:** Disruptive innovation opportunity: Create smart devices that enable seamless communication between parents and children for increased peace of mind and convenience. - **Kid-friendly Wearable Tech:** Disruptive innovation opportunity: Design durable and user-friendly wearable devices that cater specifically to children's needs and preferences. ### Industries Being Reshaped - **Telecommunications:** Disruptive innovation opportunity: Collaborate with telecommunication companies to integrate child-tracking capabilities into their existing products and services. - **Wearable Technology:** Disruptive innovation opportunity: Incorporate child-centric features into wearable devices to offer parents innovative options for monitoring and communicating with their kids. - **Child Safety Technology:** Disruptive innovation opportunity: Develop specialized technologies that prioritize child safety, enabling parents to track and protect their children more effectively. ## Related on Trend Hunter - [Child-Friendly Safety Smartwatches](https://www.trendhunter.com/trends/gizmo-watch-3-adventure.md) - [Kid-Safe AI Smartwatches](https://www.trendhunter.com/trends/pinwheel-watch.md) - [Kid-Inspired Safety Gadgets](https://www.trendhunter.com/trends/smartwatch-phone-for-kids.md) - [Child-Friendly Fitness Trackers](https://www.trendhunter.com/trends/fitbit-ace-lte.md) - [Kids Safety Gadgets](https://www.trendhunter.com/trends/plus-3-and-slim-5.md) - [Cellular Child-Targeted Smartwatches](https://www.trendhunter.com/trends/xplora-xgo3.md) - [Advanced Kid-Friendly Smartwatches](https://www.trendhunter.com/trends/garmin-bounce.md) - [Kid-Friendly Sport Smartwatches](https://www.trendhunter.com/trends/weariq-kids-smartwatch.md) - [Cellular-Connected Kids Smartwatches](https://www.trendhunter.com/trends/garmin-bounce-2.md)