# Sun-kissed Wildflower Editorials Filip Milenkovic Photographs Faith Picozzi for C-Heads By Vasiliki Marapas | Published 2014-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/filip-milenkovic References: [c-heads](http://www.c-heads.com/2014/05/21/faith-picozzi-by-filip-milenkovic-for-c-heads-3/) & [instagram](http://instagram.com/thechemicalequation) Photographer Filip Milenkovic was inspired by a 'Wildflower' when he shot Faith Picozzi for the C-Heads exclusive editorial of the same name. Milenkovec wanted to capture both the tenderness and resilience of a wildflower with this shoot, and he couldn't have chosen a better subject than Picozzi, whose sensuality is practically ripe for the picking in each photograph. Milenkovec explains, "A wildflower is very delicate but also has a hardy skin and can survive in any environment. The vibe I was going for was more of a natural look, not a made up one, which is why we involved nature and flowers.” The editorial features soft lighting, a sun-kissed color palette and [blossoming flowers](https://www.trendhunter.com/trends/flower-preservation). Picozzi was styled in [feminine fashions](https://www.trendhunter.com/trends/femininity-in-bloom) (which complement her tousled red hair) from UK retailer Topshop. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 91% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Sun-kissed Photography:** Opportunity for photographers to capture natural beauty and emphasize delicate features with soft lighting and a sun-kissed color palette. - **Wildflower Aesthetic:** Potential for fashion and beauty brands to embrace the wildflower aesthetic, incorporating soft and feminine looks that highlight natural beauty. - **Nature-inspired Editorials:** Rise in demand for editorial shoots that incorporate nature and flowers, creating a connection between fashion and the environment. ### Industries Being Reshaped - **Photography:** Disruptive innovation opportunity for photographers to experiment with capturing the beauty of wildflowers and natural elements in their work. - **Fashion Retail:** Opportunity for fashion retailers to curate collections and styles that reflect the wildflower aesthetic, appealing to consumers who embrace natural beauty. - **Beauty Industry:** Potential for beauty brands to develop products and makeup looks that embrace the delicate and natural beauty inspired by wildflowers and nature. ## Related on Trend Hunter - [Handcrafted Flower Crown Collections](https://www.trendhunter.com/trends/handcrafted-flower-crown.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Women-Led Toronto Florists](https://www.trendhunter.com/trends/may-flowers.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Ultra-Femme Phone Accessories](https://www.trendhunter.com/trends/wildflower-cases.md) - [Floral Honey Deodorants](https://www.trendhunter.com/trends/scented-refillable-deodorant.md) - [Floral-Inspired Sculptural Designs](https://www.trendhunter.com/trends/flower-power.md) - [Preserved Flower Keepsakes](https://www.trendhunter.com/trends/flower-preservation.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)