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# Nostalgic Cartoon Sneakers
The FILA x Rugrats Collection Revives Characters from a 90s Cartoon

By Laura McQuarrie | Published 2019-02-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fila-x-rugrats
References: [prnewswire](https://www.prnewswire.com/news-releases/champs-sports-launches-exclusive-fila-x-rugrats-collection-300798883.html) & [champssports](http://www.champssports.com)

Exclusively through [Champs Sports](https://www.trendhunter.com/trends/crocs-pokmon) stores in the US and Canada, consumers will soon be able to get their hands on the [FILA](https://www.trendhunter.com/trends/burger-king-and-fila) x Rugrats collection, which pays tribute to the nostalgic cartoon. The Rugrats-themed footwear and apparel line revives characters like Tommy, Chuckie and Angelica, who many Millennials will remember fondly from their childhood.

The capsule collection includes a trio of special-edition sneakers for men and kids, including the Disruptor 2, Original Fitness Tape and Ray Tracer. While the FILA Disruptor 2 x Rugrats puts a nostalgic spin on one of FILA's most popular silhouettes, the red FILA Ray Tracer x Rugrats serves as a reference to Reptar.

As a new live-action Rugrats movie is in the works and set to be released in 2020, these sneakers have the potential to capture the hearts of Millennials and an all-new generation of fans.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 44% | Activity: 95% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Nostalgic Cartoon Merchandise:** Opportunity for other brands to create merchandise that taps into the nostalgia of popular cartoons from the 90s.
- **Character Collaboration Collections:** Collaborating with iconic characters from beloved cartoons can create opportunities for brands to engage with nostalgic consumers.
- **Movie Tie-in Merchandise:** As the release of a new live-action Rugrats movie approaches, brands can seize the opportunity to create merchandise related to the film.

### Industries Being Reshaped

- **Footwear:** Major footwear brands can explore collaborations with popular cartoon characters to attract nostalgic consumers.
- **Apparel:** Apparel brands can create collections that feature iconic characters from beloved cartoons to tap into nostalgia-driven consumer demand.
- **Film and Entertainment:** The release of the live-action Rugrats movie presents opportunities for film studios and merchandising companies to create tie-in products for fans.

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