# Retro-Style Fashion Collaborations The FILA x Pepsi Collection Reveals Stylistic Similarities By Kalin Ned | Published 2019-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fila-x-pepsi References: [hypebeast](https://hypebeast.com/2019/6/fila-pepsi-collaboration-where-to-buy) & [dtlr](https://www.dtlr.com/fila-x-pepsi-collection.html) The latest retro statement in the fashion world comes from the [FILA](https://www.trendhunter.com/trends/casa-fila) x Pepsi collaboration. The two brands join forces to bring their respective aesthetics together in a capsule that features a variety of t-shirts, sports bras, shorts, leggings, and other sporting essentials. What is curious about the FILA x Pepsi collaboration is how the branding identities of both companies mix so well with one another. The label's nostalgia-inducing color palettes are seamlessly integrated, while the logo motifs are styled to perfection. In addition to the garments offered through the FILA x Pepsi collaboration, the two brands also debut two sneaker silhouettes -- the Creator and the Disruptor 2. Both carry the same retro-inspired vibe as the rest of the collection. The FILA x Pepsi capsule is made available exclusively at [DTLR](https://www.trendhunter.com/trends/990v4-1)/[VILLA](https://www.trendhunter.com/trends/po-one-lab). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 62% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Collaborations:** Opportunity for brands to partner and create collections that combine nostalgic aesthetics with modern appeal. - **Seamless Brand Integration:** Brands can explore how different branding identities can be merged to create cohesive and appealing collaborations. - **Capsule Collections:** Creating limited-edition collections allows brands to generate buzz and exclusivity around their products. ### Sectors Adopting This - **Apparel & Fashion:** Fashion brands can seize the opportunity to collaborate with other brands and create retro-inspired collections. - **Footwear:** Shoe brands can explore partnerships to design sneaker silhouettes that embody retro aesthetics and appeal to nostalgic consumers. - **Retail:** Retailers can benefit from the buzz around limited-edition collaborations by exclusively offering them in-store or online, driving customer excitement and sales. ## Related on Trend Hunter - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Collaboration Snack-Inspired Slides](https://www.trendhunter.com/trends/ground-up-and-pepsico.md) - [Nostalgic Snack-Inspired Accessories](https://www.trendhunter.com/trends/pepsi-and-cheetos.md) - [Branded 80s-Era Instant Cameras](https://www.trendhunter.com/trends/retrospekt.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Soda Brand Film Cameras](https://www.trendhunter.com/trends/pepsi-x-retrospekt.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Sporty Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/palace-and-stella-artois.md)