# Reimagined Sporty Heritage Collections The Upcoming Fila Collection Has a Strong Retro Aesthetic By Kalin Ned | Published 2018-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fila-collection References: [highsnobiety](https://www.highsnobiety.com/p/fila-fw18/#slide-10) & [fila](http://www.fila.com/) The [Fila](https://www.trendhunter.com/trends/burger-king-and-fila) collection for Fall/Winter 2018 is showcased in a playful editorial that successfully highlights the offerings' key stylistic elements. For the upcoming season, the sportswear giant references its historic roots with a [heritage-inspired capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr). The accompanying editorial depicts clothing from both the men's and women's 2018 Fila collections. From "revived soccer styles [and] reimagined knitwear" to "re-proportioned hardware and reeingineered staples," the Fall/Winter offerings undergo a process of reconstruction that makes their timeless designs even more relevant in 2018. Of course, the [sporty retro aesthetic](https://www.trendhunter.com/trends/marty-supreme) that has become largely associated with the brand's identity plays a strong stylistic role in the upcoming Fila collection. The athletic label uses color blocking, line work, iconic color combinations and versatile fabrics that boast different textures as inherent stylistic embellishments to its silhouettes. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 71% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Revived Soccer Styles:** Opportunity to create modern and stylish sportswear that pays homage to soccer heritage. - **Reimagined Knitwear:** Opportunity to innovate with new techniques and textures to redefine knitwear for a retro-inspired look. - **Re-proportioned Hardware and Reengineered Staples:** Opportunity to explore new design elements and materials to update and enhance classic sportswear staples. ### Where This Applies - **Fashion and Apparel:** Fashion brands can tap into the sportswear trend and create retro-inspired collections with a modern twist. - **Textile and Materials:** Companies can develop new fabric technologies and textures to provide innovative options for retro-inspired sportswear. - **Sports and Recreation:** Brands can leverage the popularity of vintage-inspired sportswear to create retro-themed athletic apparel and equipment. ## Related on Trend Hunter - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Premium Street-Informed Sportswear](https://www.trendhunter.com/trends/fila-4.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [QSR-Collaborative Streetwear Designs](https://www.trendhunter.com/trends/burger-king-and-fila.md) - [Premium Athleisure Retail Concepts](https://www.trendhunter.com/trends/casa-fila.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Centennial Fashion Capsule](https://www.trendhunter.com/trends/farah-archive-collection.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md)