# Anime Shoe Collaborations FILA and Pokemon Have Released a Capsule Sneaker Collection By Ell Smith | Published 2018-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fila-and-pokemon References: [hypebae](https://hypebae.com/2018/2/fila-korea-pokemon-capsule-collection) Pikachu, Charmander, Bulbasaur, Squirtle and Jigglypuff are some of the characters [anime fans](https://www.trendhunter.com/trends/crunchyroll-x-adidas) can sport after the release of the [FILA](https://www.trendhunter.com/trends/burger-king-and-fila) and [Pokemon](https://www.trendhunter.com/trends/crocs-pokmon) sneaker capsule collection. This collection features some of the fan-favorite characters in six unique colorways including white, blue, black, pink and yellow. The lace-up sneakers are equipped with a white midsole that provides optimal comfort and support, making for a shoe that's ideal for long term wear. In addition, each silhouette has been stylized to feature an adorable pocket-sized monster on the shoe's sole and includes an illustration of a pokeball on the tongue. The entire collection is set to drop on February 9th in select retailers in Korea but will be available online. Image Credit: Fila Korea ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 91% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Anime Sneaker Collaborations:** The trend of anime-inspired sneaker collaborations is gaining popularity, providing opportunities for brands to tap into the passionate fandoms and create unique shoe collections. - **Character-themed Capsule Collections:** The release of character-themed capsule sneaker collections, like the FILA and Pokemon collaboration, allows brands to tap into nostalgia and attract fans with limited edition products. - **Integrating Anime Elements in Fashion:** The integration of anime elements in fashion, such as incorporating anime characters and styles into sneakers, presents a disruptive innovation opportunity for brands to cater to the growing demand for anime-inspired fashion. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage the trend of anime-inspired sneaker collaborations to create unique and exciting footwear collections that resonate with anime fans. - **Entertainment Merchandise:** The release of character-themed capsule sneaker collections opens up opportunities for the entertainment merchandise industry to expand their offerings and reach a broader audience. - **Sports and Active Lifestyle:** Integrating anime elements in fashion, particularly in sneakers, presents a disruptive innovation opportunity for the sports and active lifestyle industry to target the anime-loving market and create niche products. ## Related on Trend Hunter - [Monstrous Anime Footwear Ranges](https://www.trendhunter.com/trends/crocs-pokmon.md) - [Vibrant Anime-Themed Shoes](https://www.trendhunter.com/trends/clarks-x-pokmon.md) - [High-Fashion Anime Collections](https://www.trendhunter.com/trends/fendi-x-frgmt-x-pokmon-collection.md) - [Iconic Anime-Inspired Shoes](https://www.trendhunter.com/trends/gelnyc-2.md) - [Anime-Inspired Sneaker Collaborations](https://www.trendhunter.com/trends/reebok-2.md) - [Cartoon-Inspired Comfort Footwear](https://www.trendhunter.com/trends/crocs-and-pokmon.md) - [Cartoon-Inspired Footwear Collection](https://www.trendhunter.com/trends/clarks-and-pokmon.md) - [Anime Franchise-Inspired Footwear](https://www.trendhunter.com/trends/dragon-ball-z-and-crocs.md) - [Cartoon-Inspired Themed Clogs](https://www.trendhunter.com/trends/pokmon-and-crocs.md)