# Reimagined Anniversary-Honoring Sportswear FILA Celebrates 110 Year Anniversary with Y/Project By Amy Duong | Published 2022-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fila-1 References: [hypebeast](https://hypebeast.com/2022/4/fila-y-project-spring-summer-2022-110-year-anniversary-collaboration) & [yproject.fr](http://yproject.fr/) [FILA](https://www.trendhunter.com/trends/burger-king-and-fila) celebrates its impressive 110-year anniversary and to honor the special milestone, it works together with [Y/Project](https://www.trendhunter.com/trends/hm-x-glenn-martens) on a collection for the Spring/Summer 2022 season. Talking about the collection, Y/Project's creative director Glenn Martens talks about reimagining FILA from his perspective, “I think every look has its own story, and it’s important to give the brand a diverse and diverse look.” A lot of the pieces are reimagined from the sportswear brand's [archival looks](https://www.trendhunter.com/trends/martine-rose-and-napapijr) and spotlight the traditional palette of blue, red, and white as the main colorway. The FILA branding is very prominent throughout the capsule. A notable item in the range includes the red tracksuit pants that are cut with crisp white branding and buttons. Image Credit: FILA ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 30% | Activity: 12% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Archival-inspired Sportswear:** Brands can collaborate with fashion designers to reimagine and update their archival pieces for a new generation of consumers. - **Brand Milestone Collections:** Celebrations of significant brand milestones provide opportunities for collaborations and limited edition collections. - **Colorway Revival:** Bringing back traditional brand colorways can evoke nostalgia and interest among consumers. ### Industries Being Reshaped - **Sportswear:** By collaborating with fashion designers, sportswear brands can create innovative collections that push the boundaries of traditional athleticwear. - **Fashion Design:** Fashion designers can partner with heritage brands to reimagine and update their archival pieces, creating unique and sought after collections. - **Brand Partnerships:** Limited edition collections created in honor of significant brand milestones provide opportunities for unique brand partnerships. ## Related on Trend Hunter - [Premium Street-Informed Sportswear](https://www.trendhunter.com/trends/fila-4.md) - [QSR-Collaborative Streetwear Designs](https://www.trendhunter.com/trends/burger-king-and-fila.md) - [Nostalgic Spring-Ready Fashion Capsules](https://www.trendhunter.com/trends/gelato-games.md) - [Archival-Inspired Fashion Capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr.md) - [Centennial Fashion Capsule](https://www.trendhunter.com/trends/farah-archive-collection.md) - [Premium Athleisure Retail Concepts](https://www.trendhunter.com/trends/casa-fila.md) - [Festive Sportswear Capsule](https://www.trendhunter.com/trends/clot-x-adidas-2.md) - [Milestone-Honoring Collaborative Fashion](https://www.trendhunter.com/trends/nylon-capsule.md) - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md)