# Light-Emanating Apparel The Fiks: Reflective Clothing is Stylish and Visually Appealing By Cody Turner | Published 2012-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fiks-reflective-clothing References: [kickstarter](http://www.kickstarter.com/projects/nickdrombosky/fiks-reflective-premium-reflective-clothing?ref=home_popular) & [facebook](http://www.facebook.com/FiksReflective) A new company out in Pittsburgh called Fiks: Reflective Clothing has been working on a line of apparel that reflects light and helps [bikers and runners](https://www.trendhunter.com/trends/scoutlite-blinko) become visible while out at night. Based on the idea that most [reflective clothing](https://www.trendhunter.com/trends/melin-agame-icon-hydro) companies do not provide clothing that is stylish, Fik: Reflective Clothing is designed to be fashionable so that you can wear it out to social events without looking silly. The shirts contain three separate reflective graphics; one on the front, one on the sleeve and one on the lower back so that [messenger bags/backpacks](https://www.trendhunter.com/trends/the-urban-eyes-vest) won't block the reflective writing. All of the shirts are made with fresh guard technology and created using a commercial heat transfer process. Fiks: Reflective Clothing is owned by designer and entrepreneur Nick Drombosky. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 56% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fashionable Reflective Clothing:** Opportunity for creating stylish and visually appealing reflective clothing that can be worn for social events as well as outdoor activities. - **Integration of Reflective Graphics:** Opportunity to incorporate reflective graphics in multiple areas of clothing to ensure visibility even when bags or backpacks are worn. - **Advanced Manufacturing Processes:** Opportunity for utilizing commercial heat transfer processes and innovative technologies like fresh guard for creating high-quality reflective apparel. ### Industries Being Reshaped - **Apparel and Fashion:** Opportunity for clothing companies to tap into the market for fashionable and functional reflective clothing. - **Sports and Outdoor Recreation:** Opportunity for sports and outdoor recreation brands to offer reflective clothing options to enhance safety during nighttime activities. - **Manufacturing and Textile:** Opportunity for manufacturers to leverage advanced processes and technologies to produce reflective apparel with improved durability and performance. ## Related on Trend Hunter - [Commuter-Focused Reflected Bag Designs](https://www.trendhunter.com/trends/reflected-bag.md) - [Stylish Safety Stickers](https://www.trendhunter.com/trends/bike-helmet-reflective-star-decals.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Reflective Kinesiology Tapes](https://www.trendhunter.com/trends/rockflash.md) - [Tech-Visible Bike Reflectors](https://www.trendhunter.com/trends/radian-wingman.md) - [Sleek Illuminating Runner Belts](https://www.trendhunter.com/trends/lumabelt.md) - [Phosphorescent Color-Changing Jackets](https://www.trendhunter.com/trends/vollbak-firefly-jacket.md) - [Illuminated Cycling Helmets](https://www.trendhunter.com/trends/illuminated-cycling-helmet.md) - [LED Light-Integrated Running Belts](https://www.trendhunter.com/trends/the-lumabelt.md)