# Clean Canadian Beauty Brands Fika Beauty Includes a Range of Eco-Friendly and Vegan Products By Elena Rahman | Published 2021-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fika-beauty References: [fikabeauty](https://www.fikabeauty.ca/products/the-fikafam-starter-bundle) The Canadian and [eco-friendly beauty brand](https://www.trendhunter.com/trends/dhartii), [Fika Beauty](https://www.trendhunter.com/trends/fika), features a range of cosmetics that focus on helping users achieve a natural summer glow, ideal for the upcoming Canada Day celebrations. Made with natural ingredients, the Fika Beauty products are packaged in recyclable materials. The preservative-free, paraben-free, and cruelty-free company launched four hydrating products this past spring. Included in the collection is an All-In-One Glow Oil. Rich in antioxidants, VItamins A, C, E, and B7 (biotin), the lightweight oil is ideal for moisturizing the body and the hair. Fika also included a Glow Powder Clay Mask in its range expansion to help purify, soothe, rejuvenate, and nourish the skin. A Coco Glow Lip Scrub and a Grapefruit Glow Exfoliating Body Scrub complete the product launch. Image Credit: Fika Beauty ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 49% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Clean Beauty:** Opportunity for beauty brands to focus on natural and eco-friendly ingredients. - **Vegan Beauty:** Opportunity for beauty brands to offer vegan and cruelty-free products. - **Sustainable Packaging:** Opportunity for beauty brands to use recyclable and eco-friendly materials for packaging. ### Industries Being Reshaped - **Beauty and Personal Care Industry:** Opportunity for companies to invest in natural and eco-friendly ingredients for their products. - **Fashion and Lifestyle Industry:** Opportunity for lifestyle brands to offer sustainable and eco-friendly beauty products. - **Packaging Industry:** Opportunity for packaging companies to innovate and offer eco-friendly and recyclable materials. ## Related on Trend Hunter - [Holistic Summer Beauty Rituals](https://www.trendhunter.com/trends/seasonal-skincare1.md) - [Curated Canadian Beauty Sets](https://www.trendhunter.com/trends/the-beauty-edit-vol-1.md) - [Canadian Beauty Brand Locators](https://www.trendhunter.com/trends/north-finder.md) - [Travel-Ready Canadian Skincare Kits](https://www.trendhunter.com/trends/prep-and-ready.md) - [Self Love Beauty Brands](https://www.trendhunter.com/trends/highonlove.md) - [Canadian Luxury Skincare Brands](https://www.trendhunter.com/trends/skincare-line-des.md) - [Canadian-Made In-House Body Care](https://www.trendhunter.com/trends/health-hut.md) - [Canadian Beauty Company Rebrands](https://www.trendhunter.com/trends/vasanti-cosmetics-unveils.md) - [Ethical Clean Beauty Lines](https://www.trendhunter.com/trends/clean-beauty-lines.md)