# Moraxella Bacteria-Fighting Detergents FiJi Debuts a New Detergent to Prevent Summer Laundry Odors By Kanesa D | Published 2025-07-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fiji References: [mk.co.kr](https://www.mk.co.kr/en/economy/11369487) & [lghnh](https://www.lghnh.com/global/brand/detail.jsp?gbn=2&bid1=H140)  LG Household & Health Care's brand FiJi has officially launched a new solution to combat the odors produced from wet laundry during the humid summer months. This new detergent, which fuses the Moraxella booster and the liquid detergent, works to remove odors and stains while preserving the integrity of garments. FiJi’s new capsule detergent directly targets these odor-causing compounds, delivering a solution that is 12 times more concentrated in active cleaning ingredients than conventional detergents. To support the launch, FiJi has also unveiled a new advertisement starring brand model and table tennis player Shin Yu-Bin, powered by generative artificial intelligence. AI was used to enhance Shin Yu-Bin's appearance in the ad, repeat several prompts, and accurately portray the game of table tennis. Image Credit: PiJi ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 46% | Activity: 57% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Enhanced Scent Technology:** Advanced scent technology is revolutionizing the laundry detergent market by offering solutions that deeply penetrate fibers to neutralize odors rather than just masking them. - **AI-driven Marketing Campaigns:** The use of generative artificial intelligence in producing marketing content, like advertisements, is paving the way for more personalized and dynamic customer engagement. - **Concentrated Cleaning Solutions:** Highly concentrated cleaning products, packing more active ingredients into smaller volumes, are transforming household cleaning by providing effective solutions with reduced packaging waste. ### Who This Affects Most - **Laundry Care Products:** The laundry care industry can harness innovative detergent formulations to address persistent odor issues, particularly during seasonal challenges like humid summers. - **Advertising and Media:** The advertising industry is increasingly incorporating AI technologies to create versatile and immersive brand narratives that engage diverse consumer audiences. - **Household Cleaning Products:** Manufacturers in the household cleaning sector are exploring the integration of microbial-targeting agents in their products, enhancing efficiency and effectiveness for consumers. ## Related on Trend Hunter - [No-Odor Winter Detergent](https://www.trendhunter.com/trends/pg-korea.md) - [Four-Chamber Laundry Pods](https://www.trendhunter.com/trends/advanced-laundry-detergent-capsule.md) - [Fragrant Activewear Detergents](https://www.trendhunter.com/trends/dedcool-x-fp-movement-dedtergent.md) - [Powerful Laundry Odor Removers](https://www.trendhunter.com/trends/downy-rinse-and-refresh.md) - [Odor Removal Laundry Boosters](https://www.trendhunter.com/trends/dropps-odor-eraser.md) - [Leading Fabric Rinsers](https://www.trendhunter.com/trends/downy-and-tide.md) - [Deep-Cleaning Laundry Pods](https://www.trendhunter.com/trends/concentrated-cleaning-1.md) - [Stain-Removing Activewear Detergent](https://www.trendhunter.com/trends/active-wash.md) - [Gym Gear-Specific Laundry Pods](https://www.trendhunter.com/trends/gymspin.md)