# Waste-Reducing Water Dispensers FIJI Water's Large Dispensers Cut Down on Single-Use Plastics By Laura McQuarrie | Published 2019-10-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fiji-water-dispenser References: [prnewswire](https://www.prnewswire.com/news-releases/fiji-water-unveils-multifaceted-initiative-to-transform-its-use-of-plastic-300939481.html) & [fijiwater](https://www.fijiwater.com/) FIJI Water is working towards making all of its plastic bottles from 100% recycled plastic (rPET) by 2025 and will also be introducing [alternatives to single-use bottles](https://www.trendhunter.com/trends/evian-and-wimbledon) as part of its commitment to building a more sustainable future. The large-scale options from the brand include [five-gallon packages](https://www.trendhunter.com/trends/flat-water-bottles) that can fit standard hot and cold water dispensers, as well as 2.5-gallon packs that can be kept in the fridge or on the counter. Both of these new packaging options boast [75% less plastic](https://www.trendhunter.com/trends/lucozade-packaging) and help to fight single-use plastic waste—as FIJI Water describes, "in the case of the five-gallon option, an estimated equivalent of 38 fewer 500mL bottles." Beyond changing the way it packages its products, FIJI Water is also working with partners like Conservation International to support unprotected indigenous rainforest areas. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 72% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** Opportunity for innovative packaging solutions that reduce single-use plastics. - **Alternative Bottled Water Options:** Opportunity to introduce alternative packaging formats for bottled water. - **Environmental Partnerships:** Opportunity to collaborate with environmental organizations to support sustainable initiatives. ### Where This Applies - **Beverage Packaging:** Disruptive innovation opportunity: Develop eco-friendly packaging materials for beverages. - **Water Dispenser Equipment:** Disruptive innovation opportunity: Create advanced, efficient, and sustainable water dispenser solutions. - **Environmental Nonprofits:** Disruptive innovation opportunity: Establish partnerships with environmental nonprofits to promote sustainability in the industry. ## Related on Trend Hunter - [BYO Bottle Drink Stations](https://www.trendhunter.com/trends/refilled-refiller-stations.md) - [Plastic Reduction Concierges](https://www.trendhunter.com/trends/sodastream-sustainability-concierge.md) - [Refillable Smart Supplement Bottles](https://www.trendhunter.com/trends/desert-harvest.md) - [Personal Care Refill Solutions](https://www.trendhunter.com/trends/zero-1.md) - [In-Room Filtration Systems](https://www.trendhunter.com/trends/inroom-filtration.md) - [Eco-Friendly Bottled Waters](https://www.trendhunter.com/trends/biodegradable-water-bottles.md) - [Refillable Alcohol Containers](https://www.trendhunter.com/trends/diageo-ecospirits.md) - [Ready-to-Drink Seawater Cartons](https://www.trendhunter.com/trends/deep-water.md) - [Low-Waste Sustainable Spritzes](https://www.trendhunter.com/trends/the-sustainable-spritz.md)