# Ultra-Playful Fiji Bar Branding The Suka Bar is Launched by Hospitality Company Sofitel By Kalin Ned | Published 2019-09-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fiji-bar References: [behance.net](https://www.behance.net/gallery/81496195/Suka-Branding) & [sofitel-fiji](https://www.sofitel-fiji.com/dining/suka/) A plethora of [Fiji bars](https://www.trendhunter.com/trends/funny-bar) offer travelers unique and rich experiences of the island. One of the newest additions is the Suka Bar — an in-house exploration of [premium rums](https://www.trendhunter.com/trends/zacapa-rum) on the premises of the Sofitel Fiji Resort & Spa. In order for this establishment to set itself apart from the rest, Suka employed Melbourne-based brand, design, and digital agency Yes Open. The firm curated an [enticing visual identity](https://www.trendhunter.com/trends/edinburgh-gin-redesign) that took into account the color palette and the power of shapes. A recurring motif in the aesthetic of this Fiji bar is the abundance of colorful one-dimensional silhouettes of plant leaves and corals, presumably ones found in the context of the island. Thus, Suka becomes a playfully welcoming destination to travelers. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 49% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Premium Rum Experience:** More hospitality brands could create unique immersive experiences for travelers featuring premium alcohol tastings and education. - **Nature-inspired Branding:** Brands across industries could adopt nature-inspired branding and design, using one-dimensional silhouettes of plants and animals to create a playful and welcoming aesthetic like Suka Bar. - **Visual Identity Consulting:** As brands compete for attention in crowded markets, there is an opportunity for more consultants and agencies to offer visual identity curation services to help establishments differentiate themselves and create a strong brand message. ### Industries Being Reshaped - **Hospitality:** Other hospitality brands could incorporate unique and immersive experiences like premium alcohol tastings to differentiate themselves from competitors and give travelers a memorable stay. - **Alcohol:** Alcohol brands could offer education on their products and create tastings and immersive experiences to build customer loyalty and increase sales. - **Design:** Design agencies and consultants could offer services to help brands create visually stunning and memorable branding like Yes Open did for Suka Bar. ## Related on Trend Hunter - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md) - [Nostalgic Sleek Sky Bars](https://www.trendhunter.com/trends/peridot-bar.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Spice-Inspired Hotel Renovations](https://www.trendhunter.com/trends/manly-pacific-hotel.md) - [Spontaneity-Inspired Liqueur Campaigns](https://www.trendhunter.com/trends/casa-redondo.md) - [Japanese-Inspired Seltzer Launches](https://www.trendhunter.com/trends/unusual-your-usual-campaign.md) - [Innovative Luxury Rum Brands](https://www.trendhunter.com/trends/luxury-rum.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)