# Heat-and-Eat Plant-Based Meals fiid Plant-Based Meals Come in Four 100% Natural Options By Michael Hemsworth | Published 2026-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fiid-plantbased-meals References: [retailtimes](https://retailtimes.co.uk/plant-based-fiid-offers-nutritious-convenient-ready-meals/) & [eatfiid](http://www.eatfiid.com/)  These fiid plant-based meals have made their debut from the Irish brand that showcase improved recipes and a rebrand to keep the products in line with changing consumer habits. The meal range now features recipes that have less fat, salt and sugar, but keep high amounts of [fiber, protein and vegetables](https://www.trendhunter.com/trends/moving-mountains-superfoods-range) for a well-rounded nutritional profile. The meals come in four options including Smoky Black Bean Chilli, Sundried Tomato Lentil Ragu, Golden Curry House Special and [Lentil & Sweet Potato Curry](https://www.trendhunter.com/trends/plantbased-goat-curry). The fiid plant-based meals can be prepared in 90-seconds in the microwave and are available now for purchase in Ireland and the UK for €3.49 and £2.95, respectively. The meals each prioritize globally inspired flavor that's easy to enjoy anytime of day. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 63% | Activity: 68% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Ultra-convenient Heat-and-eat Plant-based Meals:** Rapid 90-second microwave preparation paired with improved nutrition opens space for compact, shelf-stable protein-forward meals that compete with fresh ready-to-eat offerings. - **Reformulated Low-fat Low-salt Plant-based Recipes:** Consumers' demand for reduced fat, salt and sugar while maintaining fiber and protein creates room for novel flavor-preserving processing and ingredient technologies. - **Globally Inspired Flavors for Anytime Consumption:** The focus on internationally influenced recipes suitable for any time of day suggests potential for scalable, regionally-authentic meal platforms and supply chains. ### Where This Applies - **Ready-to-eat Food Manufacturers:** Manufacturers can leverage faster cooking formats and nutrient-dense formulations to reconfigure production lines toward high-margin plant-based microwavable meals. - **Nutrition-focused Food Tech:** Companies in food science and ingredient innovation may develop natural salt-and-fat replacers and fiber-protein blends tailored to ultra-fast heating profiles. - **Retail and Convenience Channels:** Supermarkets and convenience stores stand to transform grab-and-go assortments with competitively priced, microwavable plant-based options that drive repeat purchases. ## Related on Trend Hunter - [Plant-Based Frozen Ready Meals](https://www.trendhunter.com/trends/grubby-frozen-meal-range.md) - [Plant-Powered Ready Meals](https://www.trendhunter.com/trends/vegan-ready-meal-range.md) - [Bean-Based Meal Pouches](https://www.trendhunter.com/trends/meal-pouches.md) - [Plant-Based Meal Seasoning Products](https://www.trendhunter.com/trends/bosh-seasonings.md) - [Festive Plant-Powered Meal Kits](https://www.trendhunter.com/trends/plant-based-christmas-menu.md) - [Expansive Plant-Based Meal Ranges](https://www.trendhunter.com/trends/bosh-range.md) - [Plant-Based Nutrient-Boosted Pot Meals](https://www.trendhunter.com/trends/bol-protein-power-pots.md) - [Heat-and-Eat Jarred Bean Meals](https://www.trendhunter.com/trends/biona-world-bean-meals.md) - [Non-Soy Protein Meals](https://www.trendhunter.com/trends/nonsoy-protein-meals.md)