# Neon Tonal Streetwear Updates MCA Chicago Unveils the Figures of Speech Collection by Virgil Abloh By Amy Duong | Published 2019-08-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/figures-of-speech-collection References: [hypebeast](https://hypebeast.com/2019/7/virgil-abloh-mca-chicago-exhibition-neon-t-shirt-hats-release) & [hypebeast](https://hypebeast.com/drops/mca-chicago-x-virgil-abloh-neon-colored-apparel#open) MCA Chicago works in collaboration with Virgil Abloh on an updated iteration of the Figures of Speech collection, touching up the familiar products in a neon color palette. The range stays true to the designer's stylistic language, dropping three silhouettes in total -- a tee and two hat options. The graphics that adorn the [streetwear staples](https://www.trendhunter.com/trends/vitesse) recall [Off-White's design language](https://www.trendhunter.com/trends/unvrs-and-offwhite) as the two caps are decorated in the brand's iconic Arrow emblem at the front. The graphic tee features an architectural background printed on the front, representing a schematic blueprint design. The AMO print on the front recalls Samir Bantal, who is the [OMA](https://www.trendhunter.com/trends/the-louis) architectural firm's director. All of the pieces in the collection are finished with a bright orange branded patch accent that reads 'Abloh.' ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 50% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Neon Tonal Streetwear:** The trend for neon tonal streetwear presents an opportunity for fashion entrepreneurs to offer updated iterations of classic products with new color palettes. - **Architectural Graphics:** The trend for architectural graphics on streetwear staples creates an opportunity for designers to experiment with new ways of incorporating schematics and blueprints into their designs. - **Orange Branded Accents:** The trend for bright orange branded accents on streetwear presents an opportunity for designers to explore the use of bold colors and eye-catching accents on their products. ### Where This Applies - **Fashion:** The fashion industry can benefit from the neon tonal streetwear trend by creating new collections that incorporate bold colors and updated designs into classic products. - **Graphic Design:** The trend for architectural graphics on streetwear staples presents an opportunity for graphic designers to collaborate with fashion brands and create unique products featuring schematics and blueprints. - **Branding and Marketing:** The trend for bold, branded accents on streetwear staples offers an opportunity for branding and marketing professionals to experiment with bold colors and eye-catching accents in their campaigns and product designs. ## Related on Trend Hunter - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Metro Transit-Inspired Sneakers](https://www.trendhunter.com/trends/be-right-back.md) - [Street-Informed Joint Collections](https://www.trendhunter.com/trends/equipment-collection.md) - [Nightlife Fashion Collabs](https://www.trendhunter.com/trends/unvrs-and-offwhite.md) - [Collaborative Racing Streetwear Capsules](https://www.trendhunter.com/trends/lart-de-lautomobile-racing.md) - [Vibrant Skate Graphic Streetwear](https://www.trendhunter.com/trends/sorry-in-advance.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Artful Car-Themed Capsule](https://www.trendhunter.com/trends/cao-fei-art-car.md) - [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md)