# Pre-Digital European Streetwear Figura's New Collection Takes Inspiration from Different Cities By Riley von Niessen | Published 2017-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/figura References: [hypebeast](https://hypebeast.com/2017/11/figura-spring-summer-2018-lookbook) & [wearefigura](http://www.wearefigura.com/) Figura, a concept brand that's headed by a group of British artists, unveiled its Spring/Summer 2018 collection with a stylized lookbook that speaks to specific parts of European culture during a time before recent digital advancements. As [HYPEBEAST](https://www.trendhunter.com/trends/jordan-clarkson) reports, the brand takes inspiration from London, Paris,and Corsica, and highlights themes of "opulence, hedonism, resistance and criminality." Spotlighted in the lookbook are a variety of retro styles, including boldly colored button-up shirt and shorts combinations, simplistic polos, graphic tees that feature the brand's name, bombers, leather jackets, and [matching tracksuits](https://www.trendhunter.com/trends/day-3-capsule-2). All of the images within the lookbook are presented in sets, enabling consumers to get a better idea of the different influences that went into its creation. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 85% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Pre-digital European Streetwear:** Opportunity for concept brands to draw inspiration from specific aspects of European culture before the digital age. - **Retro Styles in Fashion Lookbooks:** Opportunity for fashion brands to showcase their designs through stylized lookbooks with sets. - **Celebrating Opulence and Hedonism in Fashion:** Opportunity for fashion brands to incorporate themes of resistance, criminality, and hedonism into their designs. ### Industries Being Reshaped - **Fashion:** The fashion industry has the potential to draw inspiration from European culture and create designs that celebrate unique and historic aspects. - **Creative Agencies:** Creative agencies can work with fashion brands to create stylized lookbooks that showcase their retro-style designs. - **Artists and Designers:** Artists and designers can draw inspiration from themes of resistance, criminality, opulence, and hedonism, and create designs incorporating these unique concepts. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md)