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# Narrow Electrocars
Figo is Designed to Reduce Traffic Congestion

By manzil | Published 2010-04-09 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/figo
References: [automotto.org](http://www.automotto.org/entry/indian-designer-envisions-a-futuristic-vehiclefor-the-year-2016/)

Figo is a futuristic car designed by Indian designer Shantanu Joshi. Figo, which won Joshi second place at the Automotive Design Challenge, aims to [reduce congestion in major Indian cities](https://www.trendhunter.com/trends/kg-motors), as most of the roads in India are very narrow.

With the goal of [creating more parking places](https://www.trendhunter.com/trends/volkswagen-numa-concept), Figo is targeted at the modern youth in India. Its [electric two-seater design](https://www.trendhunter.com/trends/toyota-ftme) is equipped with a self-reclining mechanism, and the vehicle was designed while keeping in mind the plans and norms of India in 2016.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 49% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Narrow Electrocars:** Figo's narrow design addresses the problem of congested roads by providing a solution specifically tailored for narrow Indian streets.
- **Traffic Congestion Reduction:** The concept of Figo highlights the need for innovative solutions to reduce traffic congestion in major cities, prompting opportunities for disruptive transportation technologies.
- **Youth-focused Electric Vehicles:** Figo's targeted appeal to the modern youth in India showcases the potential for disruptive innovation in the electric vehicle market segment among younger demographics.

### Where This Applies

- **Automotive Design:** The innovative design of Figo presents opportunities for disruptive innovation in the automotive design industry by incorporating features that specifically address narrow road conditions.
- **Transportation:** Figo's aim to reduce congestion highlights the need for disruptive innovation in the transportation industry to develop solutions that can alleviate traffic problems in major cities.
- **Electric Vehicles:** Figo's electric two-seater design showcases disruptive innovation opportunities in the electric vehicle industry, particularly for compact and targeted vehicles.

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