# Mint Private Label Kitchenware Target is Launching a Figmint Kitchenware Collection in Mint By Kanesa D | Published 2023-09-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/figmint References: [storebrands](https://storebrands.com/target-launching-figmint-private-label-kitchenware) & [target](https://www.target.com/)  [Target](https://www.trendhunter.com/trends/figmint-kitchenware-collection) is launching a collection of kitchenware under its private label, Figment. The collection comes dipped in a pastel mint shade, with over 250 items available for purchase at launch. The collection comprises [enameled cookware](https://www.trendhunter.com/trends/enameled-cast-iron), ceramic mixing bowls, acacia wood cutting boards, and a variety of other kitchen pieces crafted from materials like granite, stainless steel, and acacia wood. Target has also crafted the assortment with sustainable practices at the forefront. "This is a time the Target team shines, and we're ready to deliver affordability, inspiration and convenience to help our guests celebrate holiday traditions with loved ones [...]," said Christina Hennington, chief growth officer at Target. Target is also planning to launch new items from its owned brands, including [Good & Gather and Threshold](https://www.trendhunter.com/trends/target-1). Image Credit: Target ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 81% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Private Label Kitchenware:** The launch of a private label kitchenware collection in a pastel mint shade presents an opportunity for retailers to offer unique and affordable kitchen products. - **Sustainable Kitchenware:** The emphasis on sustainable practices in the collection highlights the demand for environmentally-friendly kitchen products and opens doors for innovative and eco-conscious manufacturers. - **Expansion of Owned Brands:** The planned introduction of new items from owned brands like Good & Gather and Threshold indicates the potential for growth and expansion in the private label sector. ### Where This Applies - **Retail:** The launch of a private label kitchenware collection offers an opportunity for retailers to tap into the growing demand for unique and affordable kitchen products. - **Manufacturing:** The focus on sustainable practices in kitchenware manufacturing presents an opportunity for companies to develop innovative and eco-friendly kitchen products. - **Private Label Brands:** The expansion of owned brands like Good & Gather and Threshold suggests potential growth and market opportunities in the private label sector. ## Related on Trend Hunter - [Private Label Kitchenware Collections](https://www.trendhunter.com/trends/figmint-kitchenware-collection.md) - [Affordable Coordinated Kitchenware Series](https://www.trendhunter.com/trends/new-year-new-me.md) - [Fall Farmhouse Staples](https://www.trendhunter.com/trends/chip-and-joanna-gaines.md) - [Festive Drinkware Collections](https://www.trendhunter.com/trends/stanley-1913-1.md) - [Kitschy Private Label Kitchenwares](https://www.trendhunter.com/trends/lidl-kitchenwares.md) - [Expansive Private Label Housewares](https://www.trendhunter.com/trends/michaels-brands.md) - [Sunning High-Design Cookware](https://www.trendhunter.com/trends/after-crate-barrel-and-caraway.md) - [Seasonal Autumn Treats](https://www.trendhunter.com/trends/target-1.md) - [Private Label Plant Ranges](https://www.trendhunter.com/trends/target-good-little-garden.md)