# Commuter-Stopping Campaigns The Figleaves Ad Causes a Stir on the London Underground By leewashington | Published 2011-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/figleaves-ad References: [youtube](http://www.youtube.com/watch?v=IFOLMMQsLWg) & [figleaves](http://www.figleaves.com) The Figleaves ad has created quite a stir in the run to Christmas with a poster campaign on the London underground. The poster features the attractive young lady Martina Volkova modelling lingerie in a Christmas setting. There have been reports of accidents occurring as men stop to stare at the ad. To take the campaign further to a global audience, the brand has created a short viral video that takes a humorous look at the effect of the advert on those that pass by. The ad captures a variety of men and even women stopping to take in the poster featuring Volkova posing sensually in lingerie. The Figleaves ad is a clever way to garner consumer attention in a busy city. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 36% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Subway Ads:** Opportunities for brands to create engaging and attention-grabbing advertisements in subway stations. - **Viral Marketing Videos:** The use of short and humorous videos to increase brand awareness and reach a global audience. - **Provocative Advertising:** Creating controversial and eye-catching advertisements that generate buzz and consumer attention. ### Sectors Adopting This - **Advertising:** Potential for advertising agencies to develop innovative and captivating campaigns for brands. - **Fashion and Lingerie:** Opportunities for lingerie brands to use provocative advertising to stand out in a competitive market. - **Digital Marketing and Social Media:** The need for brands to leverage viral videos and social media platforms to amplify their campaigns and reach a wider audience. ## Related on Trend Hunter - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)