# Songstress Disease Campaigns Avril Lavigne Helps Fight Lyme Disease with Perk for Fans By Laura McQuarrie | Published 2015-10-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fight-lyme-disease References: [samaritanmag](http://www.samaritanmag.com/news/avril-lavigne-snow-white-campaign-combat-effects-lyme-disease) & [prizeo](https://www.prizeo.com/prizes/avril-lavigne/charming-time/default) Each year for her birthday, Avril Lavigne turns to her fans to help others in need—this year, she's asking for help to fight Lyme Disease. Now in recovery after being diagnosed for Lyme Disease, Lavigne is running a campaign on Prizeo through her Avril Lavigne Foundation. Since Lavigne is voicing the Snow White character in the upcoming film 'Charming,' she's giving her fans the chance to be part of the movie. The goal of the campaign is to raise a total of $60,000, which will be given to those who cannot afford care for Lyme Disease treatment. Unfortunately this disease and many chronic illnesses don't get the public attention they should, but a familiar celebrity face is certainly helpful in mobilizing a devoted following to rise to action. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Celebrity-driven Campaigns:** Utilizing a celebrity as the face of a campaign can help raise awareness and funds for charitable causes. - **Medical Crowdfunding:** The rise of medical crowdfunding platforms like Prizeo can provide a way for individuals and organizations to fundraise for healthcare. - **Chronic Illness Awareness:** This campaign sheds light on the lack of public attention and resources for those suffering from chronic illnesses like Lyme Disease. ### Industries Being Reshaped - **Entertainment:** More partnerships between celebrities and healthcare causes can be leveraged to create positive social impact. - **Healthcare:** There is a growing need for more accessible and affordable treatment options for chronic illnesses. - **Crowdfunding:** Crowdfunding platforms can be utilized to democratize healthcare by allowing individuals and organizations to fundraise for medical expenses. ## Related on Trend Hunter - [Charitable Arthritis Relief Campaigns](https://www.trendhunter.com/trends/arthritis-awareness-month.md) - [Romantic Allergy Medication Campaigns](https://www.trendhunter.com/trends/astepro-allergy-campaign.md) - [Back-To-School Hygiene Campaigns](https://www.trendhunter.com/trends/backtoschool-hygiene.md) - [Awareness-Raising Airline Campaigns](https://www.trendhunter.com/trends/stand-up-to-cancer.md) - [Charitable QSR Burger Campaigns](https://www.trendhunter.com/trends/burgers-to-beat-ms-campaign.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Rare Disorder Awareness Campaigns](https://www.trendhunter.com/trends/rare-neuroimmune-association.md) - [Awareness-Raising Silk Bedding Lines](https://www.trendhunter.com/trends/national-breast-cancer-foundation.md) - [Destigmatizing Migraine Campaigns](https://www.trendhunter.com/trends/shades-for-migraine.md)