# Fight For Kisses Commercial Dad Battles Baby In Wilkinson Ad By Bianca | Published 2007-09-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fight-for-kisses References: [ffk-wilkinson](http://www.ffk-wilkinson.com/) A phenomenal commercial! Everyone wants skin as soft as a baby's bottom, right? [Wilkinson](https://www.trendhunter.com/trends/wilkinson-sword) let the metaphor inspire their latest [razor commercial](https://www.trendhunter.com/trends/bic-flex-5-sensitive-razor) in which a husband grows envious of the pampering his wife is giving their child. In an attempt to win back her affection, he uses his secret weapon -- the Wilkinson Quattro Titanium razor. The computer-animated commercial goes on to show baby and daddy duke it out in a [fight for kisses](https://www.trendhunter.com/trends/the-club-campaign). "There was a time when babies had a great life," the commercial begins. "The softess of their skin got them all their mom's attention. Then one day, fathers discovered a special weapon... from now on, fathers and sons can fight on equal terms. Men can now take revenge and win back their wives." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Soft Skin Obsession:** The trend of valuing soft and smooth skin extends beyond baby care products, presenting opportunities for new skincare innovations. - **Gendered Personal Care:** There is a growing trend of creating personal care products specifically tailored to men, opening up disruptive innovation opportunities in the industry. - **Emotional Advertising:** Advertisements that evoke strong emotions, like the Wilkinson commercial, are becoming increasingly popular as businesses seek ways to connect with consumers on a deeper level. ### Sectors Adopting This - **Skincare:** The skincare industry can capitalize on the trend of valuing soft skin by developing innovative products that provide long-lasting smoothness. - **Personal Care:** The personal care industry can tap into the trend of gendered personal care by creating grooming products that cater specifically to men's needs and preferences. - **Advertising:** The advertising industry can explore the use of emotional storytelling to create impactful campaigns that resonate with consumers and drive engagement. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Male Grooming Packaging Updates](https://www.trendhunter.com/trends/wilkinson-sword.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md)