# Charitable Pizza Rebrands Blaze Pizza is Teaming Up with (RED) to Support the Fight Against AIDS By Katherine Pendrill | Published 2018-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fight-against-aids References: [qsrmagazine](https://www.qsrmagazine.com/news/blaze-pizza-teams-red-save-lives) & [facebook](https://www.facebook.com/BlazePizza/photos/a.430001300347026.115993.355317937815363/2410490945631375/?type=3&theater) For the second year in a row, the fast casual chain Blaze Pizza has announced that it will be teaming up with (RED) to support the fight against AIDS. The 'EAT (RED) SAVE LIVES' campaign will run for the entire month of June, with the chain pledging to donate up to 50,000 to (RED)'s efforts. For the month of June, Blaze Pizza is rebranding its signature Red Vine pizza as the ‘(RED) Vine.' In partnership with Coca-Cola, the company will donate $1 each time a customer purchases a (RED) Vine pizza and Coke. To contribute further, customers can post a picture of their pizza and drink online using the hashtag #CokeRedSweepstakes and tagging @BlazePizza and another $1 will be donated to the cause. As Blaze Pizza co-founder Elise Wetzel explains, “Our goal is not only to donate to (RED), but also to empower our guests to join the fight. Working together, AIDS could be over in less than 15 years from now.” Image Credit: *Blaze Pizza.* ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Partnerships:** Opportunity for businesses to team up with charitable organizations to support a cause and make a positive impact. - **Social Media Campaigns:** Utilizing social media platforms to engage customers in charitable initiatives and increase donations. - **Cause-branded Products:** Creating special edition products that contribute a portion of the sales to a charitable cause, attracting socially conscious consumers. ### Sectors Adopting This - **Fast Casual Dining:** Fast casual restaurants can explore partnerships with charitable organizations to promote social responsibility and drive customer engagement. - **Beverage Industry:** Beverage brands can collaborate with food establishments to create cause-branded products, fostering a positive brand image and increase sales. - **Social Media Marketing:** Marketing agencies can help businesses in designing and implementing effective social media campaigns that support charitable causes and enhance brand reputation. ## Related on Trend Hunter - [Pizza Brand-Initiated Fundraising Campaigns](https://www.trendhunter.com/trends/smyal.md) - [Fundraising Meal Promotions](https://www.trendhunter.com/trends/fundraising-meal-promotion.md) - [Charitable Heart-Shaped Pizzas](https://www.trendhunter.com/trends/new-heartshaped-pizza.md) - [Kid-Focused Pizza Donation Campaigns](https://www.trendhunter.com/trends/thanks-and-giving.md) - [Pizza Product Partnerships](https://www.trendhunter.com/trends/primal-kitchen-ranch-dressing.md) - [Social Good Valentine's Pizzas](https://www.trendhunter.com/trends/lou-malnatis-pizzeria.md) - [Sensorial Pizza Items](https://www.trendhunter.com/trends/sweet-and-spicy-menu-offerings.md) - [Fundraising Restaurant Collaborations](https://www.trendhunter.com/trends/red-nose-day.md) - [Revamped Chef-Inspired Pizzas](https://www.trendhunter.com/trends/allnew-signature-pizzas.md)