# Roasted Fig Beverages Figgee is a Coffee Alternative with a Mellow Flavor By Laura McQuarrie | Published 2022-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/figgee References: [specialtyfood](https://www.specialtyfood.com/news/article/innovative-beverages-at-the-winter-show-expand-the-segment/) & [figbrew](https://figbrew.com/collections/figgee/products/figgee)  The latest and greatest beverages are being introduced at the 2022 Winter Fancy Food Show and among them is Figgee, a [coffee alternative](https://www.trendhunter.com/trends/kola-mix) that's made from figs. This [roasted fig beverage](https://www.trendhunter.com/trends/bobos-fig-bars) can be enjoyed on its own or as a [caffeine-free replacement for coffee](https://www.trendhunter.com/trends/nolo) and it is packed with benefits from many minerals and vitamins. The product also resembles ground coffee, and it can be added to coffee to enhance its health benefits, all the while reducing the harshness and bitterness of coffee on its own. This beverage is as easy to prepare as coffee or tea, and it is said to be about twice as strong as coffee, so only half the amount is needed when using traditional brewing techniques. This vegan, antioxidant-rich beverage is free from fat, low in sugar and alkaline. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 49% | Activity: 57% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Fig-based Beverages:** The trend of using figs as a coffee alternative creates an opportunity for disruptive innovation and product development in the beverage industry. - **Health-conscious Beverages:** The trend of promoting Figgee as an antioxidant-rich, fat-free, and low-sugar beverage highlights the opportunity for innovation in the healthy beverage industry. - **Coffee Enhancers:** The trend of Figgee being added to coffee to enhance its health benefits creates an opportunity for innovation in the coffee industry, specifically for products that enhance the health value of coffee. ### Where This Applies - **Beverage Industry:** The roasted fig beverage trend has significant potential for innovation and growth in the beverage industry as a healthier alternative to traditional beverages. - **Health Food Industry:** The trend of Figgee being promoted as a fat-free, low-sugar, and antioxidant-rich beverage highlights the opportunity for disruptive innovation in the health food industry. - **Coffee Industry:** The trend of using Figgee as a coffee alternative and enhancer presents an opportunity for innovation in the coffee industry as a way to promote healthier options and enhance the health value of coffee. ## Related on Trend Hunter - [Single-Ingredient Coffee Alternatives](https://www.trendhunter.com/trends/koppie.md) - [Chickpea-Based Ground Coffees](https://www.trendhunter.com/trends/coffee-free-coffee-1.md) - [Flavorful Fig Leaf Sodas](https://www.trendhunter.com/trends/fig-leaf-soda.md) - [Mesquite-Made Coffee Alternatives](https://www.trendhunter.com/trends/caffeinefree-coffee-alternative.md) - [Superfood Coffee Alternatives](https://www.trendhunter.com/trends/beyond-brew.md) - [Bean-Free Coffee Alternatives](https://www.trendhunter.com/trends/beanfree-coffee.md) - [RTD Sparkling Iced Coffees](https://www.trendhunter.com/trends/fuzzee-coffee.md) - [Pumpkin Spice Coffee Alternatives](https://www.trendhunter.com/trends/pumpkin-spice-faux-joe.md) - [Beanless Coffee Pods](https://www.trendhunter.com/trends/coffee-free-coffee.md)