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# Natural Watered Down Editorials
The Figaro Japan July 2012 'Sensual Exposure' Photoshoot is Fluid

By Jordy E | Published 2012-07-19 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/figaro-japan-july-2012
References: [mode.newslicious.net](http://mode.newslicious.net/2012/07/sensual-exposure-tayane-leao-melo-by.html) & [madamefigaro.jp](http://madamefigaro.jp/)

Model Tayane Leão Melo glistens throughout Madame Figaro Japan's July 2012 'Sensual Exposure' editorial. The [Brazilian professional](https://www.trendhunter.com/trends/logo-ribbed-knit-tank) is a part of the Ford Models house, and it follows that she has come to collaborate with one of the greatest Asian fashion publications.

Naomi Wang has in many respects taken over the Eastern style scene's photography department. Her [punk rock princess](http://www.trendhunter.com/trends/josefien-rodermans)and funky [1980s-themed spreads](http://www.trendhunter.com/trends/vogue-taiwan-pop-story) with Vogue Taiwan have drawn attention to her name, distinguishing her as one of the couture industry's most highly sought after artists.

One of the most distinctive aspects of Sensual Exposure are Melo's damp tresses. Her sleek liquified look was executed on behalf of stylist Shino Itoi, displaying just how glamorous natural, toned down hairstyles can be.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 73% | Activity: 63% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Natural Watered Down Hairstyles:** Opportunity for new hair styling products that create a sleek liquidity look.
- **Eastern Style Photography:** Opportunity for global fashion publications to hire more Asian photographers with unique aesthetics.
- **Sensual Exposure Editorials:** Opportunity for fashion publications to focus on representing diversity and differing beauty standards in their photoshoots.

### Who This Affects Most

- **Hair Care:** Industry should focus on creating new hair products that can give natural, sleek and liquid looks.
- **Fashion Publications:** Opportunity for fashion publications to hire more diverse photographers with unique aesthetics.
- **Modeling Agencies:** Opportunity for agencies to expand and represent models from diverse backgrounds.

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