# Heart-Shaped Fig Packaging Rizovoli's Fig Products are Marketed with Mirrored Heart Cut-Outs By Alyson Wyers | Published 2015-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fig-products References: [thedieline](http://www.thedieline.com/blog/2015/1/25/rizovoli) & [facebook](https://www.facebook.com/pages/Rizovoli/1607221712838551) The food packaging design for these fig products from Greek brand Rizovoli feature a girly "[heart sandwich](https://www.trendhunter.com/trends/valentines-mini-hearts-snack)" cut-out. Designed by Costas Polatoglou, the branding is for a number of fig products, including sundried kimi figs, fig honey, fig jam and even a [fig bar](https://www.trendhunter.com/trends/bobos-fig-bars). The kimi figs are available in two sizes. The Rizovoli logo is a hourglass-like heart, which when rotated horizontally resembles a the shape of a fresh fig. A seed pattern is also imprinted into the surface of the paper, paperboard and cardboard packaging material. The dessert boxes feature [pastel colors](https://www.trendhunter.com/trends/la-fermiere) that are subtly feminine. Costas Polatoglou described their strategy as offering "a contemporary image to the company and the products, avoiding to invest in nostalgic feelings or traditional elements." ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 18% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Emotional Packaging Design:** The use of heart-shaped cut-outs in fig packaging demonstrates the trend of using emotionally appealing designs to connect with consumers. - **Feminine Food Packaging:** The pastel colors and heart-shaped cut-outs in the fig packaging reflect the trend of targeting female consumers with visually appealing and feminine designs. - **Branding with Contemporary Imagery:** Rizovoli's fig packaging design showcases the trend of using modern and contemporary visuals to create a fresh and innovative brand image. ### Who This Affects Most - **Food and Beverage Packaging:** The heart-shaped fig packaging design offers an opportunity for companies in the food and beverage packaging industry to explore innovative and eye-catching designs. - **Gourmet Food Products:** The use of heart-shaped cut-outs in fig packaging can be utilized by gourmet food companies to create unique and visually appealing packaging for their products. - **Graphic Design and Branding:** The innovative fig packaging design shows potential for graphic design and branding agencies to create modern and creative packaging solutions for their clients. ## Related on Trend Hunter - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Fig-Themed Chocolate Bars](https://www.trendhunter.com/trends/figs-in-blankets.md) - [Heart-Shaped Porcelain Boxes](https://www.trendhunter.com/trends/bridge-to-the-next-generation.md) - [Freeze-Dried Fig Snacks](https://www.trendhunter.com/trends/freeze-dried-fig.md) - [Romance-Themed Cookie Packaging](https://www.trendhunter.com/trends/crumbl-red-box.md)