# Organic Artisan Apothecaries Fig and Yarrow is a Beauty Range of Delicate Botanical Formulas By Rebecca Byers | Published 2015-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fig-and-yarrow References: [figandyarrow](http://figandyarrow.com/) & [facebook](https://www.facebook.com/FIGandYARROW/info) Fig and Yarrow is an organic artisan apothecary creating all-natural solutions for the home, health and vanity. Based in Denver, the range is made up of [botanical blends](https://www.trendhunter.com/trends/clean-products-for-home-and-body) that seeks to leverage natural earth elements for the betterment of our health and aura. When selecting ingredients, Fig and Yarrow is guided by the desire for pure elements that will cultivate ethereal responses in the customer. Some of the innovative organic formulations produced by Fig and Yarrow include [atmosphere mists](https://www.trendhunter.com/trends/vibrance-face-aura-mists) in scents like lavender and thyme, [bath and body oil](https://www.trendhunter.com/trends/red-ochre), sandalwood complexion water, facial serums and facial scrubs. Fig and Yarrow is available online through Athropologie and Urban Outfitters, while the brand's website lists the artisan boutiques in which it is carried. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 57% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Botanical Beauty:** Creating all-natural, botanical-based beauty solutions is a disruptive innovation opportunity for the cosmetics industry. - **Organic Home Products:** Developing organic, all-natural solutions for the home is a disruptive innovation opportunity for the cleaning and household products industry. - **Apothecary Revival:** Reviving traditional apothecary practices with a focus on natural ingredients presents a disruptive innovation opportunity for the wellness industry. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can benefit from incorporating all-natural, botanical-based beauty solutions into their product lines. - **Cleaning and Household Products:** The cleaning and household products industry can benefit from developing organic, all-natural solutions for the home. - **Wellness:** The wellness industry can benefit from reviving traditional apothecary practices with a focus on natural ingredients. ## Related on Trend Hunter - [Fig-Powered Beauty Jellies](https://www.trendhunter.com/trends/beauty-jelly1.md) - [Organic Personal Care Brands](https://www.trendhunter.com/trends/ella-eden.md) - [Natural Wellness Product Ranges](https://www.trendhunter.com/trends/alevan-botanica.md) - [Plant-Derived Wilderness Skincare Companies](https://www.trendhunter.com/trends/wylder-organics.md) - [Hand-Blown Skincare Vessels](https://www.trendhunter.com/trends/scorpion-toad.md) - [Holistic Summer Beauty Rituals](https://www.trendhunter.com/trends/seasonal-skincare1.md) - [Herbaceous Floral Fragrances](https://www.trendhunter.com/trends/aesops-aurner.md) - [Plant-Based Aromatherapeutic Fragrances](https://www.trendhunter.com/trends/aromatherapeutic-fragrance.md) - [Tradition-Honoring Skincare Oils](https://www.trendhunter.com/trends/red-ochre.md)