# Copper-Dipped Wine Packaging The Dames Laboure-Roi 2010 Design by Fifty3 Has a Mysterious Look By Jamie Danielle Munro | Published 2014-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fifty3 References: [lovelypackage](http://lovelypackage.com/dames/) & [fifty3](http://www.fifty3.com/) Branding company Fifty3 took the brief by Dames and turned it into a creative masterpiece. Their instructions were to "make a classic [Bordeaux](https://www.trendhunter.com/trends/barton-guestier) bottle seductive, mysterious and complex," according to Lovely Package, and that's exactly what was achieved. To gain that seductive quality, Fifty3 decided to pay close attention to the [tasting notes of the wine](https://www.trendhunter.com/trends/developed-through-time), and made this print front and center of the packaging of the bottle. The print was done in a copper foil to make it stand out and not look cheap, and then the entire bottle was dipped in a copper wax to add that extra bit of pizazz. The result is a very sleek wine bottle designed by Fifty3, and one that users know exactly how it tastes just by picking up the bottle. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Luxury Packaging:** Incorporating luxurious materials and unique finishes to packaging designs can differentiate a brand's product. - **Sensory Branding:** Highlighting the sensory experience of a product, such as through tasting notes, can enhance a customer's connection to the brand. - **Personalized Packaging:** Tailoring packaging designs to highlight the unique qualities of a particular product can create a standout product amongst others on the shelf. ### Industries Being Reshaped - **Wine and Spirits Industry:** Incorporating unique packaging and sensory branding can help wine and spirits companies differentiate their products in a crowded market. - **Consumer Goods Industry:** Luxury packaging and personalized branding can stand out amongst other consumer goods products in highly competitive industries. - **Branding and Design Industry:** Opportunities exist for branding and design companies to create unique packaging designs that leverage the sensory experience and personality of a brand's product. ## Related on Trend Hunter - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md)