# Mod Milky Editorials The WSJ Fifty Shades of White Photoshoot is Entirely Ivory By Jordy E | Published 2013-02-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fifty-shades-of-white References: [mode.newslicious.net](http://www.mode.newslicious.net/2013/02/fifty-shades-of-white-kati-nescher-by.html) & [online.wsj](http://www.online.wsj.com/public/page/magazine-index.html) The Wall Street Journal Magazine Fifty Shades of White photoshoot places model Kati Nescher within a series of [ivory ensembles](https://www.trendhunter.com/trends/house-of-hellmanns). Stylist George Cortina executed the look with ease as he incorporated varying takes on the sleek, timeless shade. Driving home this [airy editorial](https://www.trendhunter.com/trends/stein) was photographer Mikael Jansson's humorous inclusion of a glass of milk. The feature will come to readers of the Wall Street Journal's March 2013 edition, aligning the publication with the very coy appearance that many women seek out during the spring season. Alongside Jansson and Cortina was hair expert Anthony Turner and make up specialist Hannah Murray. Together the team made Nescher appear dainty in every sense of the word with [light cosmetics](https://www.trendhunter.com/trends/il-pranzo-campaign) and loose tresses. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Monochromatic Fashion:** There is an opportunity for designers and retailers to capitalize on the trend of showcasing ensembles in a single color, such as the ivory ensembles in the WSJ Fifty Shades of White photoshoot. - **Playful Editorial Photography:** Photographers can explore the use of humor and unexpected elements, like the inclusion of a glass of milk in the WSJ photoshoot, to create visually engaging and unique editorial content. - **Natural Beauty Aesthetic:** Beauty experts can tap into the demand for a more natural and delicate look, as seen in the light cosmetics and loose tresses of model Kati Nescher in the WSJ photoshoot. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can develop monochromatic collections and market them as sleek and timeless pieces, inspired by the WSJ Fifty Shades of White photoshoot. - **Photography and Visual Arts:** Photographers can experiment with incorporating playful and unexpected elements into their editorial shoots, following the example set by Mikael Jansson in the WSJ photoshoot. - **Beauty and Cosmetics:** Beauty brands can promote a natural beauty aesthetic by offering products and tutorials that aim to achieve the delicate look showcased by model Kati Nescher in the WSJ photoshoot. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [White-Tonal Paint Collections](https://www.trendhunter.com/trends/whitescale.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Pearly Tonal Premium Kitchenware](https://www.trendhunter.com/trends/porcelain-white.md)