# Affordable Luxury Beauty Collections Saks Off 5th's High-Quality 'Fifth City' is Accessibly Priced By Laura McQuarrie | Published 2019-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fifth-city References: [prnewswire](https://www.prnewswire.com/news-releases/saks-off-5th-launches-exclusive-beauty-collection-fifth-city-300816615.html) & [saksoff5th](https://www.saksoff5th.com/Fifth-City/Beauty/shop/_/N-1z13qz5Z4ztijx?Ne=395181059) Saks Off 5th is introducing '[Fifth City](https://www.trendhunter.com/trends/joylux)' as a high quality and affordably priced line of beauty essentials. Within the new Fifth City collection, consumers will be able to find a variety of makeup brushes, cosmetics and accessories, all of which boast elegant packaging. For the launch of Fifth City, Saks Off 5th is introducing more than 35 products, including [premium makeup brushes](https://www.trendhunter.com/trends/backstage-essential-collection) that are ultra-dense with cruelty-free bristles—multiple kinds of brushes from the brand come in at $20 or less. The collection also includes [affordable makeup](https://www.trendhunter.com/trends/sainsburys-the-edit) in the form of highlighter sticks, lip gloss tubes and easy-to-apply eyeshadow sticks. To further complement one's sense of style, as well as solutions for storage and getting ready, Fifth City also offers hair ties, embellished towel turbans, plus various brush and cosmetic cases. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 35% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Luxury Beauty:** The trend of offering high-quality beauty products at a more accessible price point creates innovative opportunities for new product lines and market expansion. - **Cruelty-free Beauty:** As consumers become more eco-conscious, the demand for cruelty-free beauty products opens opportunities for brands to explore sustainable and ethical manufacturing practices. - **Convenient Beauty Solutions:** The rise of makeup and hair products designed for on-the-go application is creating new markets for products that offer convenience and efficiency without sacrificing quality or style. ### Sectors Adopting This - **Beauty:** The beauty industry has an opportunity to create new lines of products that offer affordable luxury beauty solutions and cruelty-free alternatives. - **Retail:** Retail companies can expand their offerings and attract new customers by introducing affordable luxury beauty lines and cruelty-free products. - **Fashion:** Fashion companies can complement their clothing lines by offering convenient beauty products that appeal to the current on-the-go lifestyle trend while also being eco-conscious. ## Related on Trend Hunter - [Low-Cost Luxury-Inspired Cosmetics](https://www.trendhunter.com/trends/everyday-luxuries-collection.md) - [Affordable Performance Cosmetics](https://www.trendhunter.com/trends/sona-cosmetics.md) - [Luxurious Beauty Launches](https://www.trendhunter.com/trends/la-beaut.md) - [Premium Beauty Make-Up Collections](https://www.trendhunter.com/trends/le-regard.md) - [Contemporary Asian Cosmetics Retailers](https://www.trendhunter.com/trends/sukoshi.md) - [Residential-Inspired Beauty Stores](https://www.trendhunter.com/trends/tom-ford-beauty-brand.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md) - [Premium Private Label Cosmetics](https://www.trendhunter.com/trends/sainsburys-the-edit.md) - [Parisian-Inspired Luxury Skincare Lines](https://www.trendhunter.com/trends/city-of-dreamlight.md)