# Glass Exterior Stores The Reflective Exterior of the Apple Fifth Avenue Store Has Been Revealed By Daniel Johnson | Published 2019-09-09 | Updated 2019-09-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fifth-avenue-store References: [hypebeast](https://hypebeast.com/2019/9/apple-unveils-newly-renovated-fifth-avenue-store) & [apple](https://www.apple.com/) [Apple's](https://www.trendhunter.com/trends/apple-miami-worldcenter) Fifth Avenue store will serve as the company's most prominent retail location, and it has been undergoing renovations since April of 2017. However, now the Apple fifth avenue store was recently revealed. Most notably the exterior of the store is created using glass, which reflects to present different colors. The building is currently 32 square feet, and Apple is still performing renovations on the building. Notably, Apple is attempting to expand the building's square footage to 77 square feet. Some estimates of the cost of the renovation are around $2-million USD, however, contractors working on the project have signed non-disclosure agreements. The project was initially scheduled for completion in 2018, but Apple has since not released a revised opening date for its [flagship store](https://www.trendhunter.com/trends/ibm-nyc-flagship). Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Glass Exterior Stores:** The use of glass as an exterior material for retail locations can create visually stunning and reflective buildings that draw attention and promote brand identity. - **Luxurious Retail Experiences:** Creating luxurious and visually impactful retail environments through unique architectural designs can enhance the consumer experience and promote brand loyalty. - **Sustainable Architecture:** Implementing sustainable materials and design elements into modern architectural projects can reduce environmental impact and promote a positive public image for businesses. ### Industries Being Reshaped - **Retail Industry:** Retailers can create unique and memorable brand experiences by investing in innovative architectural designs, such as glass exteriors and sustainable design elements. - **Architecture Industry:** Professional architects and designers have opportunities to work with businesses and retailers to develop innovative building designs that incorporate reflective materials, unique shapes, and sustainable elements. - **Construction Industry:** Construction companies have opportunities to provide specialized services for high-end and innovative building projects, such as glass exterior retail stores, that require unique materials and advanced construction techniques. ## Related on Trend Hunter - [Art Deco-Inspired Tech Retailers](https://www.trendhunter.com/trends/apple-miami-worldcenter.md) - [Updated Tech-Brand Store Locations](https://www.trendhunter.com/trends/battersea-power-station-1.md) - [Timber-Clad Mumbai Tech Stores](https://www.trendhunter.com/trends/apple-bkc.md) - [Glass Pavilion Architecture](https://www.trendhunter.com/trends/diller-scofidio-renfro2.md) - [Curved Glass Veiled Stores](https://www.trendhunter.com/trends/tiffany-co-store.md) - [Mirrored Sculpture Installations](https://www.trendhunter.com/trends/sabine-marcelis-1.md) - [Tech-Base Workspace Designs](https://www.trendhunter.com/trends/foster-partners4.md) - [Stone Facade Premium Retailers](https://www.trendhunter.com/trends/skims-nyc-flagship.md) - [Architecturally Inspired Luxury Boutiques](https://www.trendhunter.com/trends/luxury-boutique.md)