# Ethical Engagement Ring Designers Fifi Bijoux Specializes in Fairly Traded Luxury Jewelry By Tiana Reid | Published 2012-03-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fifi-bijoux References: [facebook](https://www.facebook.com/pages/Fifi-Bijoux/98400190956) & [fifibijoux](http://www.fifibijoux.com/) Launched in 2006 by Vivien Johnston, Fifi Bijoux is an anomaly when it comes to [luxury jewelry companies](https://www.trendhunter.com/trends/canadian-national-mark). “Luxury jewellery has a profound history of romance, intrigue and glamour,” write the company on its home page. “However, this often concealed a harsher reality of cruelty, corruption and abuse.” With Fifi Bijoux, you can track the supply trail, that is, the goods are fairly traded, child labour-, mercury-, cyanide-, and exploitation-free. What’s more, there’s an emphasis placed on maintainin the biodiversity from which the [diamonds and gems](https://www.trendhunter.com/trends/labgrown-diamond-jewelry) are sourced. And indeed, all that glitters is not gold but it’s possible to have your cake and eat it too with the range of designs that Johnston offers. **Contact Information** Fifi Bijoux [website](http://www.fifibijoux.com/) Fifi Bijoux on [Facebook](https://www.facebook.com/pages/Fifi-Bijoux/98400190956) Fifi Bijoux on [Twitter](https://twitter.com/fifibijoux) ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 82% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Ethical Jewelry:** Opportunity for designers to create luxury jewelry that is fairly traded, cruelty-free, and sustainable. - **Supply Chain Transparency:** Opportunity to track the supply trail of jewelry, ensuring it is ethically sourced and free from exploitation. - **Biodiversity Preservation:** Opportunity to emphasize maintaining the biodiversity of diamond and gem sources during the jewelry production process. ### Where This Applies - **Luxury Jewelry:** Disruptive innovation opportunity for luxury jewelry companies to adopt ethical practices and cater to conscious consumers. - **Socially Responsible Fashion:** Opportunity for the fashion industry to expand its focus on sustainable and ethical practices to include jewelry production. - **Environmental Ngos:** Opportunity for environmental non-governmental organizations to collaborate with jewelry designers to promote ethical and sustainable practices. ## Related on Trend Hunter - [Ultra-Chic Bridal Jewelry Lines](https://www.trendhunter.com/trends/2025-engagement-ring.md) - [High-Quality Canadian Jewelry Brands](https://www.trendhunter.com/trends/elelle.md) - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md) - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [Curated Wedding Jewellery Lines](https://www.trendhunter.com/trends/wedding-jewellery-guide.md) - [Lab-Grown Fine Jewelry](https://www.trendhunter.com/trends/fallers-jewelry.md) - [Ethical Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/caratbee.md) - [One-Of-A-Kind Engagement Rings](https://www.trendhunter.com/trends/oneofakind-engagement-ring.md) - [Vintage-Inspired Fine Jewelry Collections](https://www.trendhunter.com/trends/vintageinspired-fine-jewelry.md)