<!-- canonical: https://www.trendhunter.com/trends/fifa-womens-world-cup-ad -->
<!-- robots: noindex -->

# Whimsical Airline Sponsorship Ads
Qatar Airways' FIFA Women's World Cup Ad Celebrates Storytelling

By Jana Pijak | Published 2019-09-12 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/fifa-womens-world-cup-ad
References: [youtube](https://www.youtube.com/watch?v=IZA7cclhFmI) & [qatarairways](https://www.qatarairways.com/en/homepage.html?cid=SMALL0678502232000000001105)

[Qatar Airways](https://www.trendhunter.com/trends/qdays-discount)' FIFA Women's World Cup ad was released earlier this year in celebration of the prestigious tournament and the [airline's partnership](https://www.trendhunter.com/trends/official-sponsor-of-fifa) with the soccer organization. Inspired by classic fairytales, the commercial features a mother and daughter duo who are captured during story time. A story about new adventures and travel is paired with whimsical visual scenes -- including groups of women carrying flags from around the world and a bird's eye view of a fan-filled soccer stadium.

The FIFA Women's World Cup ad uses fairytale-themed imagery to highlight Qatar Airways' premium flight service offerings and dedication to customer service. Ending with the mother closing a storybook, this ad leaves viewers in anticipation of the upcoming world cup and illustrates the airline's support of a female-empowering organization.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 9% | Activity: 48% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### Key Themes Behind This Trend

- **Fairytale-themed Advertising:** There is a growing trend of using fairytale-themed imagery in advertising campaigns to create an emotional connection with the audience.
- **Female-empowering Marketing:** Many companies are embracing female empowerment in their marketing strategies to align with social movements and connect with female consumers.
- **Storytelling as Branding:** Brands are incorporating storytelling techniques into their advertising to create a narrative that resonates with consumers and builds brand loyalty.

### Where This Applies

- **Airlines:** Airlines have the opportunity to leverage fairytale-themed advertising to promote their premium flight services and create a unique brand image that stands out in a competitive market.
- **Sports Organizations:** Sports organizations can enhance their brand partnerships by incorporating storytelling elements in their advertising, creating emotionally impactful campaigns that resonate with fans.
- **Consumer Goods:** Consumer goods companies can tap into the female empowerment movement by featuring strong female characters in their marketing campaigns, empowering women and connecting with their target audience.

## Related on Trend Hunter

- [Regional Travel Campaigns](https://www.trendhunter.com/trends/wego-and-visit-qatar.md)
- [Member-Exclusive Travel Promotions](https://www.trendhunter.com/trends/qdays-discount.md)
- [AI-Powered Digital Crew Members](https://www.trendhunter.com/trends/qatar-airways-debuts-sama.md)
- [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md)
- [Hilarious Shawarma Soccer Ads](https://www.trendhunter.com/trends/ad-for-osmows.md)
- [Whimsical Soccer-Themed Illustrations](https://www.trendhunter.com/trends/soccerthemed-illustrations.md)
- [Flexible Flight Payment Partnerships](https://www.trendhunter.com/trends/klarna-and-qatar-airways.md)
- [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md)
- [Luxurious Airline Credit Cards](https://www.trendhunter.com/trends/qatar-airways-2.md)