# Fruity Latin-Inspired Sodas Fiesta Jones Was Made for Convenience Store Customers By Laura McQuarrie | Published 2024-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fiesta-jones References: [bevindustry](https://www.bevindustry.com/articles/97092-jones-sodas-fiesta-jones)  [Fiesta Jones](https://www.trendhunter.com/trends/soda-advent-calendars) is a new line that [Jones Soda](https://www.trendhunter.com/trends/jones-soda-co) specifically created with convenience store customers in mind. "Convenience store operators have told us that their shoppers want a soda with [big taste, fewer calories](https://www.trendhunter.com/trends/spindrift-soda) and a resealable package. Nothing in the market met that description, so we developed Fiesta Jones to fill the whitespace,” said David Knight, CEO of Jones Soda. In the lineup, there are four fruit-forward, Latin-inspired flavors—Watermelon Strawberry, Mango Passion Fruit, Coconut Lime and Guava Berry—that can be found in 16-ounce resealable screw-top aluminum bottles. These bold sodas share just 80 calories and 19 grams of sugar, and no caffeine or artificial colors. Jones Soda offered the first taste of these sodas as part of its 2024 advent calendar. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 65% | Activity: 67% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fruit-forward Beverages:** Consumers are increasingly drawn to beverages with bold, fruit-focused flavors that offer a refreshing alternative to traditional sodas. - **Calorie-conscious Drinks:** Low-calorie drink options that do not sacrifice flavor are gaining popularity among health-conscious individuals. - **Resealable Beverage Packaging:** Aluminum bottles with resealable caps provide convenient and sustainable packaging solutions for on-the-go consumers. ### Industries Being Reshaped - **Convenience Stores:** Convenience stores are evolving to meet the demand for healthier, flavorful beverage options as consumer preferences shift. - **Beverage Packaging:** Innovations in beverage packaging, such as resealable aluminum bottles, are transforming the way drinks are consumed and stored. - **Health-conscious Food and Beverage:** The growing segment of health-conscious consumers is driving the market for lower-calorie, flavorful drink alternatives. ## Related on Trend Hunter - [Mini Caffeine-Free Sodas](https://www.trendhunter.com/trends/jones-soda-co.md) - [Citrusy Pepper-Flavored Sodas](https://www.trendhunter.com/trends/hatch-chile-lime-soda.md) - [Low-Calorie Prebiotic Sodas](https://www.trendhunter.com/trends/pop-jones.md) - [Crossover Soda Flavors](https://www.trendhunter.com/trends/special-edition-soda.md) - [Mini Craft Soda Cans](https://www.trendhunter.com/trends/jones-minis.md) - [Sugar-Free Artisan Colas](https://www.trendhunter.com/trends/jones-zero-cola.md) - [Soda Advent Calendars](https://www.trendhunter.com/trends/soda-advent-calendars.md) - [Co-Branded Craft Colas](https://www.trendhunter.com/trends/craft-cola.md) - [Crayon-Themed Soda Branding](https://www.trendhunter.com/trends/crayonthemed-soda.md)