# Seasonal Southern-Spiced Burgers Wahlburgers' New Fiesta Burger Delivers a Taste of the Southwest By Katherine Pendrill | Published 2016-11-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fiesta-burger References: [qsrmagazine](https://www.qsrmagazine.com/news/wahlburgers-debuts-new-fiesta-burger-and-fall-chicken-salad) & [facebook](https://www.facebook.com/wahlburgers/photos/a.270541226365854.67939.146348755451769/1146130585473576/?type=1&theater) The sibling-run burger chain [Wahlburgers](https://www.trendhunter.com/trends/pepperoni-smash) recently debuted a new dish called the [Fiesta Burger](https://www.trendhunter.com/trends/fiesta-softshell-tacos) that gives consumers a chance to enjoy a taste of the Southwest this holiday season. The new burger is a seasonal offering that deviates from some of the sweeter fare served up this time of year. The new Fiesta Burger from Wahlburgers is a limited-edition dish that delivers a spicy kick. The burger itself features a half-pound patty of freshly ground beef dusted with a scratch-made southern spice mix for a taste of true [Southwestern](https://www.trendhunter.com/trends/spicy-sriracha-queso) cuisine. The patty is then topped with pepper jack cheese, jalapeños, chipotle aioli, house pickles, lettuce and a housemade sweet pepper & smoked onion salsa for an added kick. For those who are tired of the pumpkin and cranberry-flavored offerings that permeate restaurant menus during the holidays, the Fiesta Burger is a delicious alternative. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 32% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Spicy Burger:** Creating new and unique spicy burger variations with regional flavors can disrupt the traditional burger market. - **Seasonal Offerings:** Developing limited-edition seasonal dishes can attract customers seeking unique flavors and experiences. - **Alternative Holiday Menus:** Offering non-traditional holiday dishes can cater to customers looking for something different during the festive season. ### Who This Affects Most - **Restaurant:** Restaurants can capitalize on the trend by experimenting with different regional flavors and spice combinations to create innovative burger offerings. - **Food and Beverage:** Manufacturers and suppliers in the food and beverage industry can explore partnerships with burger chains to provide unique spice mixes and flavor combinations for limited-edition seasonal offerings. - **Marketing and Advertising:** Marketers can assist burger chains in promoting their alternative holiday menus to attract customers seeking non-traditional dining options. ## Related on Trend Hunter - [Adventurous Autumnal Smash Burgers](https://www.trendhunter.com/trends/rodeo-smash-burger.md) - [Fall-Themed Burger Menus](https://www.trendhunter.com/trends/wayback-burgers2.md) - [Mexican-Spiced Burger Patties](https://www.trendhunter.com/trends/spicy-taco-burger.md) - [Pepperoni-Packed Burgers](https://www.trendhunter.com/trends/pepperoni-smash.md) - [Hispanic-Inspired Burgers](https://www.trendhunter.com/trends/chorizo-cheeseburger.md) - [Spicy Autumnal Burger Varieties](https://www.trendhunter.com/trends/bacon-blaze-jalapeo-double.md) - [Holiday Meal-Inspired Burgers](https://www.trendhunter.com/trends/home-for-the-holidays-burger.md) - [Corn Chip-Topped Burgers](https://www.trendhunter.com/trends/cowboy-crunch-burger.md) - [Slightly Spicy Cheese Burgers](https://www.trendhunter.com/trends/big-sassy-cheeseburger.md)