# Sustainable American Bourbon Distilleries Fierce Whiskers Distillery Offers Tastings to Visitors By Elena Rahman | Published 2021-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fierce-whiskers References: [fiercewhiskers](https://www.fiercewhiskers.com/)  [Fierce Whiskers](https://www.trendhunter.com/trends/hot-barbeque-sauce-no-9) is a minority-owned American bourbon distillery. The company focuses on quality and sustainability from grain to glass and began distilling its first branches of straight rye and bourbon whiskey in September 2020. Plans for a highly exclusive single malt are already underway, while the Fierce Whiskers Straight [Rye](https://www.trendhunter.com/trends/straight-wheat-whiskey) will be released by 2023 and the premium four-year-aged Straight [Bourbon](https://www.trendhunter.com/trends/straight-bourbon) by 2024. Visitors can experience the spirits throughout the aging process through tastings of the brand's new-make products. Fierce Whiskers also offers tours of its facilities and special events. Moreover, the distillery produces small batches of other spirits such as rum, gin, and agave spirits to widen their range and use for the tasting room's cocktail program. Image Credit: Fierce Whiskers ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 34% | Activity: 30% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sustainability-focused American Distilleries:** Opportunity for other distilleries to prioritize sustainability in their production process. - **Exclusive Single Malt Production:** Potential for other distilleries to explore the premium single malt market and cater to a niche market. - **Small Batch Production and Tasting Rooms:** Small batch production can create a unique and customizable experience for visitors, with the potential for distilleries to expand their product range as Fierce Whiskers has with other spirits. ### Sectors Adopting This - **Beverage Industry:** Sustainable production methods and small batch production can disrupt the beverage industry as a whole and inspire other companies to follow the same path. - **Tourism Industry:** Distilleries can expand their tourist offering with unique tasting experiences to create a distinct product offering, potentially revolutionizing the tourism industry by targeting niche markets. - **Hospitality Industry:** Adopting sustainable and small batch production methods can provide a unique and luxurious experience for customers and encourage other players in the hospitality industry to follow a similar approach. ## Related on Trend Hunter - [Unblended High-Rye Whiskeys](https://www.trendhunter.com/trends/spirit-hound-distillers.md) - [High-Quality Custom Spirit Brands](https://www.trendhunter.com/trends/custom-spirit-brand.md) - [Aged Bourbon Tiers](https://www.trendhunter.com/trends/wilderness-trail.md) - [Award-Winning Single Malt Whiskies](https://www.trendhunter.com/trends/bear-fight-whiskey.md) - [Bourbon Whiskey Expressions](https://www.trendhunter.com/trends/bear-fight.md) - [Unique Bourbon Maturation Processes](https://www.trendhunter.com/trends/snouttotail.md) - [Regionally Focused Rye Whiskeys](https://www.trendhunter.com/trends/willett-distillery.md) - [Immersive Whiskey Experiences](https://www.trendhunter.com/trends/whiskey-row-distillery.md) - [Remote Tasting Rooms](https://www.trendhunter.com/trends/remote-tasting-room.md)