# Fierce Safari Makeup 'Untamed' by Smashbox Unleashes Your Inner Lioness By Rose Nazarali | Published 2009-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fierce-safari-makeup-untamed-by-smashbox-unleashes-your-inner-lionness References: [nylonmag](http://www.nylonmag.com/?section=article&parid=2947) & [sephora](http://www.sephora.com/browse/product.jhtmljsessionid=M243TFNTSHSSCCV0KRTRHOQ?id=P234330&categoryId=C12180) [Smashbox](https://www.trendhunter.com/trends/halo-sculpt) is getting back to the nature of things with their new summer makeup line 'Untamed.' The line features a mixture of earthy tones and natural colors with a bevy of waterproof eyeliners and cream blushers. Almost anyone can fall in love with 'Untamed' this summer. While it seems wild with its funky [animal print packaging](https://www.trendhunter.com/trends/endangered-animal-lip-balm), the line is perfect to create a [natural, glowing summer look](https://www.trendhunter.com/trends/kiss-x-the-summer-i-turned-pretty). If you're feeling a bit bolder, however, kick things up a notch and get in touch with your wild side! ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 41% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Nature-inspired Makeup:** The trend of nature-inspired makeup offers opportunities for brands to create eco-friendly and sustainable beauty products. - **Waterproof Cosmetics:** The trend of waterproof cosmetics presents opportunities for the development of long-lasting and smudge-proof makeup products. - **Animal Print Packaging:** The trend of animal print packaging provides brands with an opportunity to create eye-catching designs that appeal to consumers' sense of adventure. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty and cosmetics industry can explore innovative ingredients and formulations to cater to the growing demand for nature-inspired makeup. - **Fashion and Accessories:** The fashion and accessories industry can incorporate animal print patterns and motifs in their designs to align with the trend of animal print packaging. - **Outdoor and Adventure:** The outdoor and adventure industry can collaborate with beauty brands to create outdoor-friendly makeup products for individuals who embrace their wild side. ## Related on Trend Hunter - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Premium Beauty Make-Up Collections](https://www.trendhunter.com/trends/le-regard.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md)