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# Charitable Movie-Based Fashion Drops
Fat Tiger Workshop Celebrates 'Rampage' with Fierce Clothing

By Kalin Ned | Published 2018-04-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fierce-clothing
References: [hypebeast](https://hypebeast.com/2018/4/rampage-fat-tiger-workshop-collaboration) & [fattigerworkshop](http://www.fattigerworkshop.com/)

Chicago-based Fat Tiger Workshop honors the forthcoming [action blockbuster 'Rampage'](https://www.trendhunter.com/trends/one-on-one-collection) in an [exclusive and limited-edition clothing drop](https://www.trendhunter.com/trends/wicked-collection), featuring stencil typography and animal graphics. The collection boasts a range of boxy T-shirts, lightweight outerwear pieces, cozy sweatshirts, as well as accessories. Each garment pertains a high-end contemporary look with distinct artistic elemental nuances.

Since 'Rampage' is a game before it was a movie that starred Dwayne Johnson, Fat Tiger Workshop wanted to create a "[nostalgic 8-bit feel](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection)" by shooting the exclusive line-up for fierce clothing on the backdrop of an 80s-style video game institution. The lookbook is beautifully curated with a smoky and neon-lit environment.

In addition, 100% of the proceeds from Fat Tiger's tribute to 'Rampage' will go toward Chance the Rapper's SocialWorks -- a Chicago-based organization that supports youth.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 72% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Limited-edition Collaborations:** Creating exclusive and limited-edition drops that celebrate movies and pop culture allows for unique and coveted fashion collaborations.
- **Nostalgic Influences:** Incorporating retro and nostalgic elements into fashion collections can resonate with consumers seeking a sense of nostalgia and familiarity.
- **Charitable Fashion Initiatives:** Partnering with charitable organizations and donating proceeds from fashion drops can attract socially-conscious consumers and make a positive impact.

### Where This Applies

- **Fashion:** The fashion industry can leverage limited-edition collaborations and nostalgic influences to drive sales and engage consumers.
- **Entertainment:** The entertainment industry can explore partnerships with fashion brands to create exclusive merchandise that ties into movies and popular culture.
- **Non-profit:** Non-profit organizations can collaborate with fashion brands to create charitable initiatives that raise funds for important causes while also increasing brand visibility.

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