# Highlighter-Hued Sneakers The Puma Fierce Brights Collection Comes in Ultra-Bright Shades By Katherine Pendrill | Published 2016-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fierce-brights References: [bustle](http://www.bustle.com/articles/172806-when-can-you-buy-the-puma-fierce-brights-get-these-colorful-kicks-on-this-date) & [us.puma](http://us.puma.com/en_US/pd/fierce-engineered-mesh-womens-training-shoes/pna189417.html?dwvar_pna189417_color=01) After a social media sneak peak from Kylie Jenner, fans are eagerly awaiting the release of the new [Puma](https://www.trendhunter.com/trends/avanti) Fierce Brights collection. With an edgy shape and highlighter hues, the new kicks are the perfect accessory for taking any outfit up a notch. The Puma Fierce Brights are brightly colored versions of the brand's existing Fierce trainers. The new shoes will feature the same [slip-on bootie design](https://www.trendhunter.com/trends/fierce-purple) with pulls tabs at the tongue and heel for tightening and loosening. The new shoes will also feature the same material mix, but with a lightweight design that allows for greater flexibility. The major difference between the original Fierce trainers and the Fierce Brights is that the newly updated shoes will come in [ultra-bright shades](https://www.trendhunter.com/trends/fluorescent-colorway) such as hot pink and highlighter yellow. Set to drop on August 18th, Puma's newest collection is perfect for those who aren't afraid to stand out in a crowd. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Bright Sneaker Fashion:** Disruptive innovation opportunity: Create a line of bright and bold sneakers to cater to fashion-forward consumers who want to make a statement with their footwear. - **Celebrity Influence on Sneaker Trends:** Disruptive innovation opportunity: Collaborate with influential celebrities like Kylie Jenner to create limited edition sneaker collections that generate buzz and excitement among fans. - **Flexible and Lightweight Footwear:** Disruptive innovation opportunity: Develop technologically advanced sneakers that prioritize flexibility and lightweight design for enhanced comfort and performance. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Offer a curated collection of bright sneakers to tap into the growing demand for unique and fashion-forward footwear. - **Athletic Footwear:** Disruptive innovation opportunity: Introduce a line of flexible and lightweight athletic sneakers that provide superior comfort and performance for athletes and fitness enthusiasts. - **Celebrity Collaboration:** Disruptive innovation opportunity: Create strategic partnerships with celebrities to co-create exclusive sneaker collections that generate an influx of sales and brand visibility. ## Related on Trend Hunter - [Jewel-Toned Singer-Collaborative Sneakers](https://www.trendhunter.com/trends/avanti.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Peachy Basketball Sneakers](https://www.trendhunter.com/trends/puma-scoot-zeros-georgia-peach.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md) - [Colorful Personality Sneakers](https://www.trendhunter.com/trends/wool-cruiser-sneakers.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [TV Show-Inspired Sneakers](https://www.trendhunter.com/trends/squid-game-palermo.md) - [Neon-Hued Trail Sneakers](https://www.trendhunter.com/trends/hoka-speedgoat-2.md)