# Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass

By Amy Duong | Published 2024-07-03 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/fields-green-with-grass-not-glass
References: [designtaxi](https://designtaxi.com/news/426906/Heineken-Refashions-Discarded-Bottles-Into-Homeware-Wearable-Pieces/#google_vignette) & [instagram](https://www.instagram.com/p/C8CoFBwNbCs/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)

![Urban Bottle Sustainable Initiatives](https://cdn.trendhunterstatic.com/thumbs/538/fields-green-with-grass-not-glass.jpeg)

Heineken has unveiled a look at its Fields Green With Grass, Not Glass initiative, which is a project by the brand's South Africa line. It is aimed to combat two main issues: environmental impact and urban aesthetics. The initiative repurposes broken glass and the project works to beautify urban spaces whilst paying attention to ecological problems of glass bottle waste.

This initiative launched with the help of creative agency Sonic State as the brand collected bottles from the hotspots into a range of captivating items. Some of these include 3,000 rings and 3,000 medallions. The unique capsule of homeware also joins the collection -- it features dinner sets and hops-inspired pendant lighting. All of these are thoughtfully designed and eco-friendly.

Image Credit: Bhavna Mistry, Heineken