# Travel-Themed Jerky Packaging for 'Field Trip Jerky' Shows Cows and Pigs as Travelers By Mishal Omar | Published 2016-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/field-trip-jerky References: [thedieline](http://www.thedieline.com/blog/2016/10/12/field-trip-jerky-20) & [fieldtripjerky](http://fieldtripjerky.com/) '[Field Trip Jerky](https://www.trendhunter.com/trends/commerce-partner)' has redesigned the branding for its range of products in order to once again set itself apart from competitors. When the brand first came into the market, its all-natural quality and branding made it a new and unique product in the market -- but this was short-lived as other brands saw the potential in this area and began to provide [natural jerky](https://www.trendhunter.com/trends/meat-snack-product) with similar branding. With more brands and companies to compete with, Field Trip Jerky chose to [revamp its design](https://www.trendhunter.com/trends/betterforyou-snack). It now reveals packaging that has detailed illustrations of pigs or cows traveling in various parks in America, with the labels featured on an image of a travel tag. By completely redesigning its brand identity, Field Trip Jerky is once again able to stand out in a competitive market. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 60% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Travel-themed Packaging:** Food and beverage brands can incorporate travel-inspired designs to differentiate themselves from competitors and appeal to consumers' love for travel. - **Illustrated Branding:** Incorporating detailed illustrations into branding can capture consumers' attention and make a product stand out on the shelves. - **Natural Ingredient Emphasis:** Brands can appeal to health-conscious consumers by emphasizing their use of all-natural ingredients in their products. ### Where This Applies - **Food and Beverage Industry:** Brands can differentiate themselves from competitors and stay relevant by adapting their packaging, branding and emphasizing natural ingredients. - **Travel and Hospitality Industry:** Companies operating in the travel and hospitality industry can explore collaboration opportunities with food and beverage brands to create travel-inspired products or offer the products at their locations. - **Graphic Design Industry:** With the visual aspect of branding becoming increasingly important, graphic designers can help brands create eye-catching designs and illustrations that appeal to consumers and make their product stand out on the shelves. ## Related on Trend Hunter - [Meat-Themed Brand Experiences](https://www.trendhunter.com/trends/jack-links-meat-retreat.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Premium Protein Rebrands](https://www.trendhunter.com/trends/grass-rooted.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md)