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# Agricultural Waste Sneakers
KEEN Footwear's Field to Foot Sneaker Has All-Natural Uppers

By Laura McQuarrie | Published 2021-09-30 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/field-to-foot-sneaker
References: [prnewswire](https://www.prnewswire.com/news-releases/keen-footwear-launches-industry-first-field-to-foot-sneaker-featuring-agricultural-waste-launching-sept-30-301388792.html) & [keenfootwear](http://www.keenfootwear.com)

[KEEN's](https://www.trendhunter.com/trends/targhee-apex) Field to Foot sneaker taps into a proprietary manufacturing method that uses agricultural waste to create footwear with [plant-based soles](https://www.trendhunter.com/trends/swave-sport) and without chemical solvents. The F2F sneaker fits into the brand's [Detox The Planet Initiative](https://www.trendhunter.com/trends/keen-uneek-360) and this innovation from KEEN's Advanced Concepts Team is launching as a limited-edition design. First up, there's the Eldon sneaker for men and the Elsa V sneaker for women. Although KEEN has been working with harvested waste materials in its footwear since 2007, the cutting-edge technology behind the F2F sneaker has been two years in the making.

Along with introducing Field to Foot sneakers with all-natural uppers, the brand is introducing the "unbox" as a packaging solution that needs about 63% less cardboard than a traditional shoebox and boasts the benefit of being 100% biodegradable.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 62% | Activity: 67% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Footwear:** Opportunity to create footwear with environmentally-friendly and innovative materials, tapping into the growing consumer demand for sustainable products.
- **Circular Fashion Economy:** Opportunity to promote circularity by creating footwear using agricultural waste, effectively reducing waste and pollution in the fashion industry.
- **Green Packaging:** Opportunity to reduce waste by introducing eco-friendly packaging solutions such as the 'unbox' which is made with less cardboard and is 100% biodegradable.

### Industries Being Reshaped

- **Footwear:** Innovation in sustainable materials and circular design in the footwear industry can create a new niche in a highly competitive market.
- **Fashion:** The use of agricultural waste in creating footwear and implementing eco-friendly packaging has the potential to disrupt traditional supply chains in the fashion industry.
- **Sustainability:** Tapping into sustainability trends in the fashion industry and beyond, innovative solutions and materials can create new opportunities in the broader sustainability industry.

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