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# Familiar Vegan Alternative Foods
These Field Roast Frozen Foods are Made with Whole Ingredients

By Michael Hemsworth | Published 2018-08-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/field-roast
References: [preparedfoods](https://www.preparedfoods.com/articles/121514-field-roast-frozen-plant-based-products) & [fieldroast](http://www.fieldroast.com/)

[Vegan lifestyles](https://www.trendhunter.com/trends/this-product) are becoming more popular as consumers seek to decrease their carbon footprint and eliminate animal ingredients from their diet, which is seeing new products like these Field Roast frozen foods be introduced to offer a familiar alternative.

Made with [plant-based cheese and meats](https://www.trendhunter.com/trends/new-this-product), the foods are each made with whole ingredients like vegetables, grains and spices to make them a satisfying alternative to eat in place of meat-filled options. The new products includes the 'Miniature Corn Dogs' and 'Original FRuffalo Wings,' which are both ideal for kids who prefer fun food varieties over distinctly healthy alternatives.

The new Field Roast frozen food options are all made in small batches to ensure the utmost attention to quality.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 26% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Growing Veganism:** The rise in vegan lifestyles is driving the demand for vegan alternative foods like Field Roast frozen foods.
- **Plant-based Options:** Consumers are increasingly seeking plant-based alternatives, creating opportunities for companies to develop innovative products like Field Roast frozen foods.
- **Health-conscious Consumers:** As more consumers prioritize their health, there is potential for disruptive innovation in the development of whole ingredient-based frozen food options like Field Roast products.

### Where This Applies

- **Food Manufacturing:** Food manufacturers can explore the production of vegan alternative foods like Field Roast frozen foods.
- **Frozen Food:** The frozen food industry can tap into the growing demand for plant-based options by introducing innovative products like those offered by Field Roast.
- **Convenience Foods:** Companies in the convenience food sector can capitalize on the trend of health-conscious consumers by developing whole ingredient-based frozen food options like Field Roast products.

## Related on Trend Hunter

- [Vegan Sausage Breakfast Sandwiches](https://www.trendhunter.com/trends/eat-just.md)
- [Vegan-Friendly Frozen Foods](https://www.trendhunter.com/trends/garden-gourmet.md)
- [Kid-Friendly Plant-Based Foods](https://www.trendhunter.com/trends/impossible-foods-product.md)
- [Minimal-Ingredient Vegan Proteins](https://www.trendhunter.com/trends/preposterous-foods.md)
- [Easy-to-Prepare Plant-Based Foods](https://www.trendhunter.com/trends/quorn-product.md)
- [Multi-Serve Vegan Entrees](https://www.trendhunter.com/trends/vegan-entrees.md)
- [Easy-to-Prepare Frozen Vegan Meals](https://www.trendhunter.com/trends/frozen-vegan-products.md)
- [Flexitarian Frozen Food Ranges](https://www.trendhunter.com/trends/frys-flexi-range.md)
- [Minimal Ingredient Alt Meats](https://www.trendhunter.com/trends/more-foods.md)
