# Conference Survival Kits The Field Guide to Humans on Business Safari is Tongue-in-Cheek By Meghan Young | Published 2013-11-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/field-guide-to-humans-on-business-safari References: [psfk](http://www.psfk.com/2013/11/business-survival-kit.html) & [machineagency.co.za](http://www.machineagency.co.za/) Those living the life of the nine-to-fiver probably has had to deal with their fair share of conferences, if only they had access to something like 'The Quintessentially Metaphorical Field Guide to Humans on Business Safari' sooner. It is essentially a [survival kit](https://www.trendhunter.com/trends/basecamp-survival-kit) for the businessperson who is stranded in a [meeting room](https://www.trendhunter.com/trends/thats-what-you-said) with a dozen or so colleagues. Created by Machine for Habari Media’s Tuongee Symposium attendees, a two-day workshop for digital media and marketing professionals taking place at a [safari lodge](https://www.trendhunter.com/trends/suyian-lodge) this year, The Quintessentially Metaphorical Field Guide to Humans on Business Safari is chock full of all the necessities. This includes gin disguised as mosquito repellant, bees wax balm and a USB filled with music. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Conference Survival Kits:** Providing unique and creative conference survival kits with essential items for attendees will be a growing trend at business events. - **Business Safari Theme:** Introducing unique themes such as 'Business Safari' for corporate events will be a trend that creates a fun and interactive experience for attendees. - **Multi-purpose Event Items:** Creating event items that serve more than one purpose, such as mosquito repellent that doubles as gin, will be a trend for providing functional and unique products for attendees. ### Sectors Adopting This - **Event Planning:** Event planning companies can offer more creative and fun experiences for attendees by incorporating unique themes and creative survival kits at business events. - **Marketing and Advertising:** Marketing and advertising companies can use the trend of unique conference survival kits to create memorable brand experiences for attendees and gain exposure. - **Travel and Tourism:** Hotels and resorts can incorporate unique themes such as 'Business Safari' to attract corporate clients and create a memorable experience for their attendees. ## Related on Trend Hunter - [Work-from-Anywhere Inflatable Kits](https://www.trendhunter.com/trends/work-from-anywairs.md) - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Nomadic Professional Handbooks](https://www.trendhunter.com/trends/nomads-handbook-for-coworking-spaces.md) - [WFH-Friendly Conference Speakers](https://www.trendhunter.com/trends/conference-speakers.md) - [Versatile Office-Ready Canoes](https://www.trendhunter.com/trends/canoebicle.md) - [Creative Frustration Outlets](https://www.trendhunter.com/trends/punch-your-client.md) - [Business Traveler Wellness Guides](https://www.trendhunter.com/trends/corporate-traveler.md) - [Spontaneity-Inspired Liqueur Campaigns](https://www.trendhunter.com/trends/casa-redondo.md) - [Tech Culture Guides](https://www.trendhunter.com/trends/techbro-handbook.md)