# Dog-Focused Food Trucks Fido To Go by Donna Santucci Caters to Cute Canines By Meghan Young | Published 2013-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fido-to-go References: [neatorama](http://www.neatorama.com/2013/06/24/Food-Trucks-for-Dogs) & [nbcnews](http://www.nbcnews.com/business/doggie-food-trucks-fetch-company-profits-6C10411778) The recent food truck fad hasn't just reached the human population, it is also serving animals as Fido To Go proves. In this case focusing on dogs, the mobile vendor ensures that these cute canines get their paws on [delicious treats](https://www.trendhunter.com/trends/its-the-dogs-treats) when out and about the town. Interestingly, Fido To Go was opened in 2011 to complement an existing pet-grooming business and has since grown in popularity. Founded by Donna Santucci, Fido To Go is located in Chicago, Illinois. It offers [homemade cookies](https://www.trendhunter.com/trends/crunchy-dog-cookies) and [frozen yogurt cups](https://www.trendhunter.com/trends/doggy-ice-cream) that dogs just can't get enough of. So much so that Santucci states, "I’m looking for a bigger facility now as we speak." This could also be because the occasional human will want to try the unsweetened frozen yogurt. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 34% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Pet-focused Food Trucks:** Opportunity to cater to the growing demand for pet-friendly food options and treats on the go. - **Human-grade Pet Food:** The trend towards offering high-quality, homemade pet food that is safe and nutritious for dogs. - **Mobile Food Vendor Adaptation:** Innovation in the food truck industry to incorporate specialized menus for pets and pet owners. ### Where This Applies - **Pet Food:** Disruptive innovation opportunity to develop and market pet food products that cater to changing consumer preferences towards healthier and on-the-go options. - **Food Truck:** Opportunity to tap into the pet market by offering specialized menus and services for pet owners, expanding the customer base and diversifying revenue streams. - **Pet Services:** Opportunity to integrate pet-focused food trucks as an additional service within existing pet-grooming businesses, enhancing customer experience and increasing convenience. ## Related on Trend Hunter - [Dog-Focused Food Trucks](https://www.trendhunter.com/trends/french-cuisine-for-dogs.md) - [Dog-Friendly Tasting Menus](https://www.trendhunter.com/trends/dogue.md) - [Pet-Pleasing Frozen Treats](https://www.trendhunter.com/trends/frozen-treats-for-dogs.md) - [Dog-Friendly Gelatos](https://www.trendhunter.com/trends/gourmet-dog-food-topper.md) - [Diner-Style Dog Meals](https://www.trendhunter.com/trends/diner-cans.md) - [Dog-Friendly Patio Menus](https://www.trendhunter.com/trends/dog-patio-menu.md) - [Fresh Dog-Friendly Pizzas](https://www.trendhunter.com/trends/pup-pizza.md) - [Frozen Yogurt Dog Treats](https://www.trendhunter.com/trends/hungry-hunter-frozen-yogurt.md) - [Pet-Pleasing Delivery Menus](https://www.trendhunter.com/trends/deliveroo-and-french-bandit.md)