# Oversized Spectacles Advertising This Fidelity 401K Plan Campaign Shows You a Big Future By Amelia Roblin | Published 2011-11-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fidelity-401k-plan-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/fidelity_401k_plan_envision_a_big_future_while_you_can) & [miamiadschool](http://miamiadschool.com/) Perhaps the elderly can vouch for the way that certain things grow uncontrollably as a person grows older, with some simple examples as presented in this [Fidelity](https://www.trendhunter.com/trends/fidelity) 401K Plan campaign. The thickness of your prescription glasses, the size of your facial features and the appearance of unwanted skin defects are a few of these. It is through a [series of three prints](https://www.trendhunter.com/trends/3d-billboards) by the [Miami Ad School](https://www.trendhunter.com/trends/college-football-27) that such changes are documented, and in a rather amplified way to make them obvious and stir up an amused reaction from viewers. But the purpose of these eye-catching adjustments is to present seniors with an idea about the enlargement of something else. The Fidelity 401K Plan campaign promotes a prospering retirement fund as an individual asset that will grow in a welcome way. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 74% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Amplified Aging:** Using exaggerated visuals of aging to deliver a message about growing assets. - **Creative Exaggeration:** Employing exaggerated elements to evoke amusement and intrigue in advertising campaigns. - **Retirement Planning:** Using visual metaphors to promote investment and retirement planning. ### Where This Applies - **Advertising:** Using clever and exaggerated visuals to create impactful advertising campaigns. - **Financial Services:** Highlighting the importance of retirement planning and investment in building assets. - **Fashion and Lifestyle:** Exploring the impact of visual representations on perceptions of aging and personal style. ## Related on Trend Hunter - [Skincare Investment Campaigns](https://www.trendhunter.com/trends/skinvestment.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Transparent Healthcare Campaigns](https://www.trendhunter.com/trends/keep-thriving-with-medicare.md) - [Gamified Eyecare Campaigns](https://www.trendhunter.com/trends/eye-odyssey.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Retirement Finance Apps](https://www.trendhunter.com/trends/pride-framework.md)