# Bakery Storefront Branding Rogic's Fidelinka Concept Packaging Celebrates Artisan Baking By Susan Keefe | Published 2012-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fidelinka References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/04/fidelinka-student-work.html) & [behance.net](http://www.behance.net/silvija_v_r) Serbian design student Silvija Vojnic Rogic created a series of [concept packages](https://www.trendhunter.com/trends/jusrol) for the bakery and flour products company Fidelinka. Taking the company's long history into consideration, Rogic created a design that exudes the nostalgia and tradition of [artisan baking](https://www.trendhunter.com/trends/fuba-bakery). The perfect combination of old aesthetics and innovative branding design, these bold boxes are the ideal home for all your pantry basics. The packaging is made to look like a hole-in-the-wall bakery from a bygone era. The boxes feature illustrations depicting bakers standing proudly at the entrance of their various shops. The [varieties of flour](https://www.trendhunter.com/trends/specialty-flour) available from Fidelinka can be identified on the package by observing what each baker is peddling. To please the pint-sized kitchen helpers, these ingenious boxes can be easily converted into a plaything once the contents are used up. Playful, nostalgic and wonderfully charming, the Fidelinka concept packaging is homey and heartwarming. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 55% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Artisanal Branding Packaging:** Creating packaging designs that emphasizes the traditional and artisanal quality of products. - **Upcycling Packaging:** Innovative packaging solutions that can be repurposed into functional items once the contents are used up. - **Nostalgia Marketing:** Incorporating vintage and nostalgic elements into branding and marketing strategies for a more personal and emotional connection with consumers. ### Industries Being Reshaped - **Bakery:** Creating unique and playful packaging designs for bakery and flour products that invoke nostalgia and reliability. - **Product Packaging:** Developing packaging designs that can serve as more than just a container, by giving consumers the ability to repurpose it once the original contents have been used. - **Marketing and Advertising:** Providing consumers with a more personal and emotional connection with products and brands by incorporating vintage elements into branding and marketing initiatives. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Contemporary Bakery Designs](https://www.trendhunter.com/trends/bakery-in-panama-city.md) - [Exquisite Bakery Designs](https://www.trendhunter.com/trends/pastis-de-belm.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md)