# Towny Cultural Captures The 'Fictional Cape Town' Series by Cecila Mella Showcases an African City By Emily Evans | Published 2011-06-28 | World Source: Trend Hunter, https://www.trendhunter.com/trends/fictional-cape-town-by-cecila-mella References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/fictional-cape-town) & [cecilemella](http://www.cecilemella.com/index.cfm) The Africa that many people claim to know has barren landscapes and is burdened with poverty, which couldn't be more different than the one depicted in this 'Fictional Cape Town' series by Cecila Mella. This Montpellier, France-born photographer shows off the hip and happening side of Africa's Cape Town in these featured works. 'Fictional Cape Town' by Cecila Mella presents just how creative this African city really is. Between the [films, advertisements and commercials](https://www.trendhunter.com/trends/cinemapper-maps) shot within Cape Town, there is an undeniable buzz amongst the city that Mella was successful in capturing. This photographic series is a must-see for all those looking to explore a different side of [African culture](https://www.trendhunter.com/trends/daily). **Implications** - Cape Town has proven to be an up-and-coming hub for business opportunities. Companies should ponder the idea of expanding the locations of their [advertising shoots](https://www.trendhunter.com/trends/travel-changed-me) into this multicultural city. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 1% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **African City Showcase:** Cecila Mella's 'Fictional Cape Town' series showcases a creative and vibrant side of African culture. - **Up-and-coming Destination:** Cape Town's growing reputation as a business hub presents opportunities for companies to expand advertising and operations. - **Shifted Perspective:** Mella's photography challenges stereotypes and shifts perceptions of what is typically associated with African cities. ### Where This Applies - **Advertising and Marketing:** Companies can capitalize on Cape Town's vibrant culture by incorporating it into their advertising campaigns. - **Tourism:** Mella's photography highlights Cape Town's unique and creative culture, making it an attractive destination for tourists. - **Film and Entertainment:** Cape Town's appeal as a filming location is growing due to its diverse and creative atmosphere, presenting opportunities for film and entertainment companies. ## Related on Trend Hunter - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Filipino-Perspective City Campaigns](https://www.trendhunter.com/trends/of-course-hong-kong.md) - [Colorful Metaverse Cities](https://www.trendhunter.com/trends/metaverse-cities.md) - [Bi-Annual African Cocktail Festivals](https://www.trendhunter.com/trends/cocktail-and-spirits-festival.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md) - [Gallery-Focused Heist Games](https://www.trendhunter.com/trends/african-futurism.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md)